A Marketing funnel is what takes a potential client or customer through the whole journey from discovering your business, all the way to purchasing your products or using your services.
Most often when a potential client comes across your name, researches everything that you have to offer, and they will want to meet you or follow you online before deciding to buy your product.
To purchase your program or product without meeting you first either, is a in fact a rare thing.
Most often they need to feel they are making a good investment and will get a return on their investment. They will want to know you, like you and trust you.
Today, to attract your ideal client, they will have seen you online over time, heard you speak at an event, Facebook LIVE, an Instagram story or at a local event workshop. Ideally, will want to see consistent value from you over time.
That's exactly what being online daily means to build an awareness and attract people to have an interest in you and your business. This is when the MAGIC will begin for you!
Having in place a video marketing funnel like "Ideal Client Automation System" where you can attract clients to your discovery sessions is the 1st marketing funnel you will want to have in place to get the ball rolling faster in your business.
Typical Scenario of an entrepreneur Online Marketing plan
1. Creates a product or program
2. Sets up a website, membership or ecommerce set up to see their products nd programs
3. Sets-up Social Media Profile, Facebook group and starts publishing
4. Drive traffic to their website and HOPES people will buy their products.
Things have changed because of Social Media (big impact), now you need to invest in the relational marketing.
Old way, draw in web traffic to a single product and hope they click the buy button, that use to work, but there is no “Know, Like, Trust” factor being done, they don’t know who you are. The first step in building a relationship is by offering them something of value and not asking them to buy. Trust is the key to success.
Today the key importance is to establish the “KNOW, LIKE and TRUST” factor using online marketing funnels
This goes back to the same principals I have mentioned before. If you feel you have done all the necessary steps for people to get a hold of your lead magnet, and it is not what people want then change it.
Think of the Aida process.
No. 1 is Awareness.
No. 2 Interest
No.3 Desire
No.4 Action.
Online Funnels – below is an example of building a know, like and trust.
Step one: Invite them to a discovery or strategy call
Step two: Email Sequence
Step Three: Offer your program or product (Sales Page)
Step Four: Email Sequence
Step Five: Follow upthat use to work, but there is no “Know, Like, Trust” factor being done, they don’t know who you are. The first step in building a relationship is by offering them something of value and not asking them to buy. Trust is the key to success.
Today the key importance is to establish the “KNOW, LIKE and TRUST” factor using online marketing funnels
