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Email Marketing + Social Media = A Steady Stream of Clients

Happy Client + Email Marketing + Social Media = A Steady Stream of Clients

Is it safe to assume you are growing an email list and are active on at least one social media platform Daily?

Well then, you have the powerful tools to be your greatest online marketing asset. 

You may have heard the rumors that email marketing is obsolete. While its popularity has ebbed and flowed over the last 15 years, email marketing has never been dead. In fact, the more recent shift towards relational marketing has made email lists more valuable than ever.

Let’s take this one step further! There are platforms to create and share newsletters.

Additionally, many platforms allow writers to monetize their material through subscriptions and this has directly contributed to the new evolution of the paid email subscription trend. >>> 30 Must-Know Subscription Stats in 2024 

Platforms like Substack, Patreon, and newer entrants like Beehiiv offer various features to support creators, from easy setup and direct subscriber relationships to innovative referral programs. and in-depth analytics​ (The best paid Newsletter Platforms)​. The appeal of paid newsletters lies in their ability to bypass traditional advertising models, offering creators a direct line to their audience and a more straightforward path to monetization​ (How to create a newsletter on Ghost)​.

Since the aforementioned platforms have the ability to act as your email list provider, we need to be careful with that decision. A solid online marketing plan needs a full array of tools to reach your audience. You need to know where they like to consume information.  

This is a big surprise to me. Many people are shunning email marketing and relying solely on social media to get exposure and connect with customers. 

And others are leaving social media and spending all their marketing energy on one or two newsletter platforms.

But let me ask you this: Where would you be if something happened to LinkedIn, Facebook, or Instagram or a newsletter platform such as Substack? Not only would you lose your primary platform, but you’d also have fewer opportunities to attract people to your website and to grow your list. 

The Primary Goal for an Email List is to nurture your ideal clients through consistent emails, including:

  • Newsletters
  • Announcements of new products and services. 
  • Specials for followers
  • Q&A from your social media posts and website
  • Share videos demonstrations or from your YouTube Channel

Thanks to Email Marketing, You can…

  • Build credibility and trust by sending helpful and informative content to your audience.
  • Create attractive opportunities for subscribers to engage with you so you can build relationships.
  • Promote your services and make more sales. 

The primary goals of social media are:

1. Build Brand Visibility and Awareness
Regularly posting updates, engaging content, and participating in social conversations can help a brand remain at the top of potential customers’ minds.​

2. Customer Engagement and Relationship Building
It’s not about you always posting online; it’s also a place to engage on other people’s pages.

3. Driving Traffic and Conversions
Use call-to-action links in your bio to your website and a direct newsletter landing page for people to sign up for your newsletter. 

Email marketing and Social Media work hand in hand.

Email marketing brings you face-to-face with the people who matter.

And when you do it right, email marketing can generate some serious return on investment. I’ve heard that every 1,000 people on your list can be worth $100,000.

Let’s discuss the amazing returns from email marketing. The average ROI is $42 for every dollar spent. Imagine that. Invest $100 in email marketing and get back $4,200. Invest $1,000 and get back $42,000!

Are you with me?

Yes, social media is important. Keep doing it! But please don’t neglect growing and nurturing your email list. Putting all your eggs in one Facebook, Instagram, LinkedIn, or X (Twitter) basket is a huge mistake.

Plus, Email marketing is affordable.

Email marketing is so affordable that even a solopreneur can use it. At MailChimp, a standard email marketing package for a list of up to 500 people runs $15 a month. And with that $15, you can send as many emails as you want.

Here’s another factoid: Email marketing is also 40 times more effective at acquiring new customers than social media.

So, what’s stopping you?
Working with hundreds of business owners, I’ve heard it all. They come up with all sorts of reasons: time, lack of excitement, not knowing how to start. In my experience, not writing emails comes down to fear. Fear that they aren’t good enough, fear that they have nothing to say, fear of rejection. The list goes on.

I know my fear was, “It’s not good enough.” I understand how fear keeps you back, but I regret not starting five years earlier. 

True Story!

One of my clients started her email list in early 2000 and credits much of her narrow niche company’s success to her list. She was able to upsell clients easily and when money was tight, create new sales to get through those periods. She looked for ways to grow her list with every opportunity she encountered. 

But the ROI numbers I shared with you earlier, “the average ROI for email marketing is $42 for every dollar you spend,” cannot be ignored. Therefore, I would like to challenge you to just start.

Think of it as an email to your favorite client. It doesn’t have to be an extensive missive. Many experts on email marketing say that the best-performing emails are short and to the point.

Not sure what to write about? Content creators write about the same topics over and over. Here are a few ideas to get you going.

  1. Find a blog post that interests your audience. What are your takeaways from that post? Write about them, adding your spin.
  2. You don’t need to be an expert. Start with what you know and add personal flavor. Share an exciting experience or story, applying your wisdom to your readers’ business and lives.
  3. Do more than just give people the information they can get by googling. 
  4. Share a movie you watched that has a business spin.
  5. You can also share the latest release of your book, membership or coaching program.
  6. Talk about your latest project and its importance to you and your client.

Take the Leap and Start!

The next time someone asks you what kind of marketing you’re doing, What will you tell them?

I hope your response is Marketing to my list with Email! 

Send out one email to your current and past clients this week. If you put it off, you won’t do it.

If you have an email service provider (ESP), use that. If not, send personal emails directly to them.

Take notice of how they respond to your email. I can’t tell you how good it feels to get a reply from someone on my list who thanks me for sending the email. Warm and fuzzy all over!

Before you hit the “send” button, take a look at your email from the subject line right down to the footer and ask yourself:

  1.  Is your subject line irresistible?
  2. Have you included social sharing icons?
  3. Is your design clutter-free?
  4. Can your readers unsubscribe if they want to?
  5. Is your content optimized for all devices?
  6. Check every sentence for typos, grammar errors and anything that doesn’t look quite right. 
  7. Read it aloud to see if anything sounds strange or just wrong.
  8. Test your email by sending it to yourself to ensure it looks as it should.

Here’s the tricky part. You have to hit send. You may never be 100% satisfied. But, at this point, it has to be good enough.

Hit “send” today. Then sit back, knowing your email marketing efforts will make a difference in your business!

And it feels GREAT!

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Janice Hurlburt Online Management

ABOUT JANICE HURLBURT

I help coaches and entrepreneurs shine their expertise online, by making the process of building their online presence fun, simple, and ready-for-success.

My digital agency will take care of the technology for you, help you shine like a star and get your expertise and efforts noticed. When you make me your partner in online management, I become the navigator of your journey, helping you map your success, attract the right clients, grow online and make more money.

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