Managing Your Online Visibility with Care in Palm Desert, CA.
I help coaches and entrepreneurs grow their business online
JANICE HURLBURT
A high-converting campaign demands that you understand your target market thoroughly and establish yourself as an expert in your field. To get started, determine their demographic.
Who do you want to appeal to?
This question will help you choose the best places to publish your content to win over your dream audience.
If your target audience is not Baby Boomers (57-74) or Millennials (25-40) and instead is Gen X’s (41-56), then you’ll want to tailor your content to Gen X’s. That might seem obvious, but this group is often overlooked.
Ask yourself the following questions:
What makes your business stand out from the sea of online companies? Maybe it’s an expertly designed color palette or logo with an unforgettable tagline. Showcase it on your website, social media, and email signature line, so your branding is consistently seen. Whatever it may be, make sure your branding is strong and cohesive.
By considering these issues, you will determine what makes your company different. You want to be unique. The most successful businesses are those that stand out from the crowd. So, emphasize your uniqueness and use it to your advantage.
Once you’ve got a clear picture of where your target market hangs out online, set aside a portion of your budget (time and money) for product launches, workshops, or VIP days. If you’re selling products online, such as an online course, or group coaching programs, you’ll likely have multiple product launches throughout the year.
A product launch is a great way to introduce your product to a larger audience and generate buzz, traffic, and leads. Product launches can take many different forms, from a complimentary 60-minute in-person workshop, a Zoom webinar, a Facebook Live event, or a series of emails to your email list.
Don’t forget to use social media and blogging to discuss your upcoming product launch. What they all have in common is they allow your audience to get their hands on your product.
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I help coaches and entrepreneurs shine their expertise online, by making the process of building their online presence fun, simple, and ready-for-success.
My digital agency will take care of the technology for you, help you shine like a star and get your expertise and efforts noticed. When you make me your partner in online management, I become the navigator of your journey, helping you map your success, attract the right clients, grow online and make more money.