In this digital era, just setting up a profile or starting a brand online doesn’t guarantee that people will notice or interact with it. With constantly changing algorithms, standing out from the crowd can be challenging. But today’s marketers know online success is more than just playing the algorithm game.
Do you find you are questioning yourself?
- There must be something else I am missing.
- Why am I hearing the same marketing expert’s tips over and over?
Indeed, the constantly echoed tips from marketing experts can leave you feeling stuck in a loop, eager to find that missing puzzle piece in your strategy. It is a feeling that many share and the truth lies in the willingness to step beyond the conventional pathway.
It’s about daring to carve out a unique space in the online world, one that resonates genuinely with your brand and what you offer. This doesn’t just involve playing by the book but being open to experimentation, finding what suits you, and leaving a mark that is undeniably ‘you.’
The truth to be in the limelight isn’t about being seen—it’s about being remembered. Consistently delivering value (content, video, etc.) and building genuine relationships with your audience are ways to stay top of mind.
1. Understanding the Digital Landscape:
Keep up with Algorithms: When it comes to algorithms, it’s essential to stay in the loop with social media platform updates to maintain your visibility.
In simple terms, algorithms are rules that these platforms use to decide what content appears on your feed. These rules change often. When they do, what worked yesterday to make your profile or brand visible might not work today.
What can you do to learn algorithms?
- Follow platform announcements
- Subscribe to digital marketing newsletters, medium or substack
- Read blogs and books, and listen to podcasts
- Join online communities
- Consult with experts
- Analytic reviews
2. Content is King:
Quality Over Quantity: Consistently produce high-quality content that engages and resonates with your audience.
Mix It Up: Keep things fresh and exciting by incorporating diverse content like videos, articles, infographics, and podcasts to engage your audience.
3. Easy ways to Engage and interact:
- Prompt Responses: Interact with your followers by promptly responding to comments and messages.
- Host Live Sessions or Local Workshops: Use live or virtual events to engage with your audience in real-time.
- Polls and Feedback: Use polls and solicit feedback to understand your audience’s wants.
4. Analytics and Data-Driven Decisions:
Track Performance: Use tools to measure the performance of your content. Understand what’s working and what isn’t.
If you’re using social media platforms like Facebook or Instagram for your business, you’re in luck! These platforms have built-in tools that show you how well your posts are doing. You can usually find these in a section labeled ‘Analytics’ or ‘Insights,’ often located in the menu or settings of your business profile. Here, you’ll find various statistics showing how many people have seen your post, interacted with it, and more. Tools like Google Analytics can be helpful with a website.
Why pay attention to your analytics?
Let’s imagine you’re going on a treasure hunt. You look for clues to find the gems ???? . That’s precisely what analytics tools do for you online. They give you ‘clues’ such as how many people visited your page, liked your post, or shared your content. These clues can help you understand what your audience wants or doesn’t like.
Essential Tools to Optimize Your Content Performance
Google Analytics (Free)
A powerhouse tool that provides detailed statistics and analytics of your web traffic and is an essential tool for marketing.
Hotjar (Free and Paid Versions)
A great tool for understanding user behavior on your website through heatmaps, session recordings, and surveys.
SEMrush (Free and Paid Versions)
A comprehensive tool that helps in keyword research, tracking keyword strategy used by your competitors, runs an SEO audit of your blog, and looks for backlinking opportunities.
Hootsuite or Buffer (Free and Paid Versions)
Both tools offer fantastic solutions for scheduling your content across various social media platforms, saving you time and helping to maintain a consistent posting schedule.
SurveyMonkey (Free and Paid Versions)
Google Search Console (Free)
A tool by Google that allows you to monitor, maintain, and troubleshoot your site’s presence in Google Search results.
5. Collaborations and Partnerships:
Influencer Collaborations: Partner with influencers in your domain to expand your reach.
Guest Posts and Features: Share your expertise on other platforms or blogs to reach new audiences.
6. SEO and SEM:
Optimization: Ensure your content is SEO-friendly to maintain a strong presence in search engine results. Click here to read Moz Beginner’s Guide to SEO
7. Consistency is Key:
Regular Updates: Keep your online (social media or website blogs) channels updated regularly, even if it’s a status update or a short status post can make a big difference in keeping your audience engaged.
Scheduled Posts: Use scheduling tools to ensure a steady flow of content, even when you’re busy.
8. Continuous Learning and Adaptation:
Stay Updated: The digital world is ever-changing. Attend workshops, webinars, and courses to keep your strategies fresh.
Understanding and implementing these strategies ensures that their brand or profile remains in the limelight.
Before we wrap up, let’s touch on three quick secrets that can elevate your online presence and help you remain top of mind for your audience:
1) Harness the Power of Storytelling
Personal anecdotes: Share personal stories or experiences that resonate with your brand message.
Customer stories: Showcase testimonials or stories from your clients, helping to build trust and a sense of community.
2) Experiment with Different Media
Podcasts: Consider starting a podcast or being a guest on other podcasts to reach a new audience.
Infographics: Utilize infographics to present data in a visually appealing and easily digestible way.
3) Be a Source of Inspiration and Positivity
Congratulatory Comments: Be the first to applaud and appreciate others’ comments in groups and your pages/posts.
Inspirational quotes: Share thought-provoking quotes or motivational content that aligns with your brand voice.
Positive news: In a world filled with negative news, be a source of positivity by sharing good news stories or achievements in your industry.