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5 mistakes to avoid when promoting your business
JANICE HURLBURT
Maximizing the impact of promoting
The question is: Are you promoting your products consistently?
We create fabulous client attraction-free offers and develop amazing products and services that we know can benefit our audience.
However, it’s not as simple as just ‘putting the word out.’ We have to create different types of content for various channels, from blog posts to marketing emails to social media. It is often overwhelming.
Promotion is crucial for small businesses. Even if you have the best products or services, you’ll miss out on valuable opportunities without consistent and targeted promotion.
Just the other day, my business coach gave me a reality check. I designed a product, a video landing page with an Acuity Scheduling link, three years ago for a webinar collaboration with Acuity Scheduling. It gathered digital dust until someone recently discovered the video landing page organically and took action. This was a wake-up call; it’s time to revive and showcase that product using refined marketing strategies.
Here are some common mistakes to avoid when promoting your products or services.
See how many apply to you.
1. Missing out on the power of storytelling
No one is interested in buying a product unless it solves their immediate problem. Instead of selling them a product, tell them a story, share your experiences, and show them how your product can help in solving their problem or the desired outcome they are looking for.
Your stories are a personal connection where you share your passion and conviction behind what you are selling because, at the end of the day, people are buying from people they connect with.
Rather than highlighting the benefits and features, use the story to illustrate how they can change the game. It will still cover the needed points but also add emotional engagement with your audience, deepening the connection with your followers.
This is why the platforms Tic-Toc, and Reels on Instagram are having such a huge movement. Storytelling and personal stories are all the rage and it’s working as people crave to connect.
They want to hear your perspective. You want to show your excitement about the results your services provide people rather than talking about your services.
Get out there and tell your story!
Are You Promoting or Spamming?
If you spam your customers, you’re making a huge marketing mistake.
We are advised to sell on social media and other platforms. “Selling” often becomes bragging and thereby comes across as spam. To build trust with your posts, follow these tips.
When you’re promoting your product
- Don’t post links with every comment or message you leave in a social media group.
- Create an 80-20 mix of educational posts and promotional posts.
- Only add people to your email list who give you permission.
Practice these recommendations, and you will see the number of followers increase.
Takeaway: Here are a few ways to provide value and promote your business without feeling spammy:
- Ask a client who can vouch for your product or services and sing its praises without seeming too sales-y to write or record a testimonial for you.
- Tell stories and help answer questions. Be confident in sharing your promotion with passion and conviction.
- Share relevant and helpful content to your target audience to provide value and build trust. This trust will lead to sales.
- Offer free resources. Giving away free information that solves their problem is a great way to show your audience that you’re an expert in your niche. (field, industry or expertise)
3. No website?!!?
There are still a significant number of small companies lacking websites in the USA and globally.
Having a website is crucial for any business, consultant, or coach. If you have been working one-on-one in person, you need to seriously think about how to shift your business online to serve more people virtually from anywhere.
Most people seeking a solution for their pressing problem will search the internet for the magical answer. If you are not on the web, they will not find you. Even when a friend recommends someone, they usually search “Google you.”
If you are not on the internet, Facebook, LinkedIn, or Instagram, you will potentially lose potential clients or sales. Customers will look for information before making a purchase, so they will be reluctant to invest.
Click on the images below to view single-page websites
Takeaway: You don’t need an extravagant website, but you need to be seen.
A single-page website is an excellent start. We offer website design services. In fact, over the last 3 years, single-page websites have been my most popular package.
Soulutionsleadership.com
You don’t have an active social media presence
You might think these are not essential for your business, but they are.
As I was saying above a website is the most basic form of marketing; it is essentially an electronic billboard that is viewable at all hours of the day. It is not just a piece of real estate, but an active marketing tool; with content that can be updated regularly and tailored to your customers’ needs.
An active social media presence has become another essential tool for marketing your business. People are now more likely to trust a product or service recommended by a social media friend than something they have read in a Google Ad. As well as being a great way to connect with your existing customers directly, social media is an excellent marketing tool for the widest possible reach.
Takeaway: You can start with just one social media site to get your feet wet. Do a little research with your clients to see where they hang out online and give that one a try. There is a tremendous amount of free information out there on getting started. If you want to have a chat to get my take on what I think would work for you, you can book a 20-minute free call here. Click Here
You Are Not Using “Google My Profile”
Did you know you can tell Google how to promote you and your products?
This new approach is simple and effective, and more and more companies are taking advantage of it.
The Google My Business profile lets you add information about your business that appears on Google search results for your company’s name. It’s an important piece of your overall marketing strategy as it’s one of the first ways potential customers will learn about your business.
Takeaway: You can create a Google My Profile post like the (example below).
Once you’ve completed your profile, you’ll want to continue to update product information with pictures and events using SEO keywords to ensure that Google can see it.
Simple steps to get started:
- Schedule some time to create your Google Business account and your Google Business Profile.
- Once you have it up and LIVE, email me so I can review it.
- Google My Business posts can generate traffic to your website, increase brand awareness, and drive conversions.
Below is another example where you can see at the top how you can create posts like ‘ An Event,‘ ‘What’s new‘ and ‘Offer.”
It is a one-stop shop where customers can find all the information they need about you and your business. It allows users to rate your company, leave reviews and learn more about your services.
Suppose you are interested in setting this up for your business. I recommend clicking on this link to set up your own Google Your Business account.
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ABOUT JANICE HURLBURT
I help coaches and entrepreneurs shine their expertise online, by making the process of building their online presence fun, simple, and ready-for-success.
My digital agency will take care of the technology for you, help you shine like a star and get your expertise and efforts noticed. When you make me your partner in online management, I become the navigator of your journey, helping you map your success, attract the right clients, grow online and make more money.
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