Share With Your Friends

Is your marketing strategy working? 

JANICE HURLBURT

For years, I’ve offered free discovery calls twice daily, Monday through Friday for potential prospects. My business has grown on a solid word-of-mouth foundation, attending networking events, joining multiple mastermind groups and building relationships on social media. Over the years, these three marketing strategies looked great.

Last year, I created 3 beautifully designed opt-in landing pages (Lead Generation Techniques) with valuable downloads. I included the URL links to my opt-in landing page with posts on social media and blogs. I also participated in a gift giveaway event to attract interested prospects to download my free gift in exchange for their name and email address.

Additionally, in April 2022, I signed up and participated in a 30-day LinkedIn sprint with Tom Kuegler that helped expand my reach on LinkedIn, posting call-to-action in my posts. I had 10 opt-ins within two hours of posting the link on Facebook and LinkedIn. 

That’s when I knew my freebie “Your Best Freebie Idea” was what my audience wanted.

The above strategies seem to no longer be enough.

Even though the freebie was popular, it did not lead to additional sales of marketing funnels. I quickly realized coaches and consultants didn’t need someone to build a fancy marketing funnel when there are tools available today that are good enough for them to do it themselves. 

More and more, professionals are marketing online and hitting inboxes and social media channels at incredible rates. You’ve seen it. It’s hard to fathom how to be seen when we blend in with all the content and ads in the feeds. So, how do we make a difference?

Return to Direct Marketing. Think back to 2008, which is making a comeback.

Direct marketing methods, such as direct mail, can experience a resurgence, especially when digital channels become oversaturated.

Yes, you heard me right. Direct as in Snail Mail!

Well-designed and targeted direct mail can stand out in an era where digital inboxes are cluttered, but our home or business mailbox is not.

Personalized outreach, instead of mass broadcasting, can also be more effective. This includes personalized emails, tailored offers, or even direct outreach on professional networks like LinkedIn or in-person networking events.

Niche Platforms:

While giants like Facebook, Instagram, and LinkedIn might still be relevant, niche platforms  (Github, Houzz, Goodreads, Google My Business) catering to specific interests or demographics can be more effective in reaching a targeted audience. For example, platforms catering to professionals in specific industries, hobbyists, or local communities.

Community Building:

Building and engaging with communities around your brand can be a powerful strategy. While platforms may shift, the essence remains: creating spaces where your audience can interact, ask questions, and share experiences. This could be on newer platforms, forums, or even self-hosted community platforms.

Educational Content:

Webinars, online workshops, and courses have steadily increased in popularity. Offering these can not only showcase your expertise but also attract potential clients looking for solutions.

Storytelling:

Brands that can effectively tell their story, share their values, and humanize their business tend to create deeper connections. This can be achieved through videos, podcasts, or even serialized blog content.

Affiliate and Partnership Marketing:

Collaborating with non-competitive businesses with a similar target audience helps reach a broader audience. Creating bundled offers, guest posting, or running joint campaigns can be fruitful.

Localized Marketing:

Focusing on local SEO, geotargeted ads, and community events can be effective, especially for businesses that offer local services or products.

In conclusion, it’s essential to remain adaptive and continuously test and refine your strategies based on current market dynamics. Consider surveying your current audience to understand their preferences, pain points, and how you can best provide value to them.

The-Simple-Marketing-Newsletter-1-600x314

Accelerate Your Business Growth with Our Weekly Newsletter! Ever find yourself wondering, 'What's my next marketing move?' We've got the solution.

Subscribe to our 'Top of Mind' Marketing Compass, delivered to your inbox every Monday morning. Let our weekly insights serve as your north star, guiding you toward consistent business growth while navigating you through today's marketing trends.

Other Blogs

AccessiBe. Are you ready to make your website ADA and web accessible today?

Achieving Web Accessibility and ADA Compliance: Our Comprehensive Solution with AccessiBe

Two years ago, I learned that websites must comply with the Americans with Disabilities Act (ADA). Compliance is achieved by adhering to the Web Content

Is it time to change your marketing strategy

Is it Time to Change Your Marketing Strategy?

Recognize the Signs and Stay Ahead with a Proactive Approach A decline in new leads can be concerning, but it might not always signify a

Landing Page 15 design trends, soft gradient color background for 2024

Transform Your Landing Page: Top-Design Trends

In this blog, I’ll share some of the latest top-design trends for landing pages, but one thing to note and keep in mind is that

Janice Hurlburt Online Management

ABOUT JANICE HURLBURT

I help coaches and entrepreneurs shine their expertise online, by making the process of building their online presence fun, simple, and ready-for-success.

My digital agency will take care of the technology for you, help you shine like a star and get your expertise and efforts noticed. When you make me your partner in online management, I become the navigator of your journey, helping you map your success, attract the right clients, grow online and make more money.

Acuity Scheduling Support

I specialize in helping you set up and optimize your online booking system using Acuity Scheduling

Sign up for weekly insights and tips from the featured "Top of Mind"

 Marketing Compass to reduce your marketing overwhelm!

 

Your Weekly 'Top of Mind Marketing Compass' Guide to Your North Star of Success