Managing Your Online Visibility with Care in Palm Desert, CA.
I help coaches and entrepreneurs grow their business online
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Increase Social Media Views by 500%!
JANICE HURLBURT
If you want to grow on social in 2025, one of the most important things to understand is how to beat the algorithm. The platforms have changed, and so have the rules.
The good news? The algorithm can work in your favor, but you need to know what it’s looking for.
We know our posts are shown to a small fraction of our followers and even fewer non-followers.
🔑 Here’s the key:
To gain new followers, you need to reach new people. If you’re not consistently reaching beyond your current audience, growth will be slow. So how can you reach non-followers? This is where NAPs (Niche Adjacent Posts) come into play. And I don’t mean an afternoon siesta!!
What Are NAPs?
These posts dip into adjacent niches, allowing you to expand your reach while staying relevant to your core audience.
For example, if you’re a wedding planner, most of your content will focus on weddings and planning the big day.
Consider sharing stories, reels and posting ideas from the list below on topics such as
- Honeymoon Planning Tips
- Home Decor for Newlyweds
- Self care during wedding preparation
- Vendor Spotlights
These topics are adjacent to your niche but open the door to a wider audience—brides, bridesmaids, and even grooms—all of whom could benefit from your services.
These ideas can apply to any service business.
For coaches and consultants, you know your niche and you can consider NAP topics like these:
- Side hustle ideas
- Remote work best practices
- Desk Ergonomics
- Self-Care for Solo-Entrepreneurs
- Networking Leadership
For your specific niche, use chaptGPT. Try a prompt such as this:
“NAPs stand for Niche Adjacent Posts—content that is closely related to my niche of [enter your Niche], but not directly about my main offer or service.
What are 10 topics I could write about as NAP’s?”
How to Train the Algorithm
The algorithm plays a huge role in who sees your content, and it’s essential to “train” it to favor your posts. Consistency is key here. Here’s a step-by-step guide:
- Post About Your Niche: Make sure the majority of your posts relate to your niche. This consistency signals to the algorithm what your content is about and ensures your posts are categorized correctly.
- Incorporate NAPs (Niche Adjacent Posts): These posts, such as the ideas I listed above, help you reach a broader but still relevant audience.
- Beat the Algorithm by Encouraging Shares: The more your content is shared, the more likely it is to reach non-followers. Shares signal to the algorithm that your content is valuable, which boosts its visibility.
Why Shares Matter the Most
The #1 thing the algorithm is looking for in 2025 is shares. Yes, likes and comments are great, but shares take your content further than anything else.
Here’s why: (and here’s where you can increase your views by 500%!)
- A like gets your post an average of 15 views.
- A comment will boost your post to 45 views.
- A Share – That’s about 75 views.
(Resource: https://instaclubhub.com/)
When your post gets shared, the magic happens. On average, a share gets your content in front of 150 people.
That’s 150 new eyes on your brand, which is why creating share-worthy content is so important.
What Makes Content Share-Worthy?
So, how do you create content that people want to share? Here are some ideas that work well:
- Inspirational and Motivational Posts:
- People love to share posts that make them feel good or remind them that they can achieve their goals.
- Memes and Quotes are always a favorite. (short and simple)
- Trending Reels with a Twist:
- If there’s a trend going around, hop on it. But don’t copy—make it your own.
- If there’s a trend going around, hop on it. But don’t copy—make it your own.
- We’re In This Together Posts:
- These posts encourage community and support.
- They remind people that supporting each other on social media is free, easy, and powerful.
- Relatable and Emotional Content:
- Relatable content resonates on a personal level. It makes someone think, “I’ve been there” or “I know exactly what that feels like.”
- Relatable stories are some of the most shared content on social media.
- Controversial or Conversation-Starter Content: While this can be risky, it gets people talking. If you create content that sparks discussion, you’ll see more comments and shares as people engage with the topic.
- Timely Content: Posting about something happening at the moment is a great way to engage people. This doesn’t always have to be breaking news—it could be as simple as sharing seasonal tips or reacting to something trending in pop culture.
Creating Consistency
The algorithm loves consistency.
When you post regularly about your niche and throw in those NAPs (Niche Adjacent Posts), you’re training the algorithm to understand your content.
Over time, your consistency helps the platform know exactly who to show your posts to.
🔑 Key Takeaways for 2025 Instagram Growth
- Focus on share-worthy content—shares matter more than likes or comments.
- Use a variety of content formats, from inspirational posts to timely, conversation-starting pieces.
- Post consistently, and remember to include niche-adjacent posts to broaden your reach.
By making these small adjustments to your content strategy, you can stay ahead of the Instagram algorithm in 2025 and continue growing your following.
Why This Matters
The goal is simple: Attract new viewers and turn them into followers and, ultimately to clients by offering content that is both valuable and relevant to them.
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ABOUT JANICE HURLBURT
I help coaches and entrepreneurs shine their expertise online, by making the process of building their online presence fun, simple, and ready-for-success.
My digital agency will take care of the technology for you, help you shine like a star and get your expertise and efforts noticed. When you make me your partner in online management, I become the navigator of your journey, helping you map your success, attract the right clients, grow online and make more money.
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