Managing Your Online Visibility with Care in Palm Desert, CA.
I help coaches and entrepreneurs grow their business online
JANICE HURLBURT
“Same old, same old.” Am I dating myself with that expression?
Sticking to the same types of content, over and over,might limit your reach.
Audiences engage with more content formats than ever, and experimenting with new media types can reinvigorate your marketing efforts.
Experimenting with videos, infographics, quizzes, and other formats will capture attention and engage different segments of your audience.
Video content, especially short-form video, continues to dominate platforms like TikTok, Instagram Reels, and YouTube Shorts. These platforms thrive on bite-sized, easily digestible content that grabs attention within seconds.
Interactive content has evolved beyond simple polls and quizzes. Today’s audiences seek immersive experiences that they can actively participate in.
Infographics are still a powerful tool, but they’ve become more sophisticated. Dynamic infographics or interactive data visualizations make complex information more digestible while keeping users engaged.
Consumers trust other consumers. User-generated content (UGC) is created by actual product users instead of marketing professionals and leverages real customer experiences, building credibility and engagement.
Storytelling is a powerful tool that helps you connect with your audience emotionally.
By incorporating storytelling techniques into your content, you can make it more relatable, memorable, and engaging. Here are some storytelling techniques to consider:
Visual content plays a crucial role in engaging your audience and making your content more shareable. Here are some tips for incorporating visual content into your content marketing strategy:
Creating great content is only half the battle. To drive traffic and engagement, you need to promote your content effectively. Here are some strategies for promoting your content through various channels:
Creating content that drives traffic and engagement requires a combination of strategy, creativity, and a deep understanding of your audience.
By staying up-to-date with the latest content marketing trends and following best practices, you can create compelling content that resonates with your audience and achieves your marketing goals.
Remember to continuously measure the success of your content marketing efforts and make data-driven decisions to improve your strategy. So, start exploring the trends, implementing the strategies, and watching your content drive traffic and engagement to new heights.
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Mastering Word Count with your Blogs and Newsletters We’ve all been there—sitting down to write a blog or a newsletter and wondering, How long is
Boost Engagement with New Content Formats “Same old, same old.” Am I dating myself with that expression?Sticking to the same types of content, over and
I help coaches and entrepreneurs shine their expertise online, by making the process of building their online presence fun, simple, and ready-for-success.
My digital agency will take care of the technology for you, help you shine like a star and get your expertise and efforts noticed. When you make me your partner in online management, I become the navigator of your journey, helping you map your success, attract the right clients, grow online and make more money.