Managing Your Online Visibility with Care in Palm Desert, CA.
I help coaches and entrepreneurs grow their business online
JANICE HURLBURT
If you’ve ever asked yourself, “Should I focus on newsletters, email marketing, or both?” — you’re not alone.
The good news is that you don’t have to choose one or the other. Today’s email marketing and newsletters are about working together to engage your audience and support your business goals.
Here’s what both email marketing and newsletters can do for your business:
In the past, we were told to keep promotional and content emails separate. Now, it’s less about separation and more about balance. By being thoughtful about integrating promotions into your content, you can keep your audience engaged without overwhelming them.
What’s the Difference Between Newsletters and Email Marketing?
While both are types of email communication, they have different purposes
Email Marketing:
• Goal: Drive sales, leads, or specific actions (e.g., signups).
• Tone: Transactional and goal-oriented.
• Includes: Clear calls-to-action (CTAs) to encourage immediate action.
Newsletters:
• Goal: Build relationships and provide value over time.
• Tone: Informational and nurturing.
• Includes: Content like updates, stories, or tips, often without a direct sales pitch.
Here are three ways to blend newsletters and promotional emails effectively:
Soft CTAs are a great way to encourage readers to take action without being too pushy. Here are some examples:
Email marketing isn’t just about sending messages; it’s about creating meaningful connections. Studies show that email marketing has one of the highest returns on investment (ROI) compared to other forms of digital marketing.
Industries like health and wellness, professional services, and retail benefit significantly because email allows for personalized, human-to-human interactions.
Ask yourself:
• Are your emails balanced, or do they feel too salesy?
• Do your newsletters offer value while guiding readers toward the next step?
• Are your CTAs clear and inviting?
If you’re unsure, I’m here to help. Together, we can create a balanced email marketing strategy for 2025 that keeps your audience engaged and drives results.
Let’s chat about your email strategy! Schedule a Call
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