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It’s the little things that count!
JANICE HURLBURT
3 simple marketing tips for making the little things count
It’s the little stuff that counts, right?
Life is all about the little things that make it worth living. It’s the little things that make the big things easier.
Whether it’s keeping cool rather than losing our patience when tech issues happen on our computer or getting to bed at a decent hour to get your sleep and recharge.
I’m not saying that it’s not important to set goals and make large plans. But the thing is, small things matter even more in terms of daily marketing practices and growing your business online.
The little things that you do every day are what make the big things happen in the marketing of your business.
But how do you make the little things happen?
Here are 3 simple marketing tips for making the little things count with your marketing efforts in a way that counts.
1. Lead generation is the process of finding new potential clients.
We all know we have to generate leads to gain new clients. The best way is to reach out to your prospects where they hang out. I mean where they are on social media. For instance, Facebook. Share value content (share-worthy) with your followers, and they will share it with their friends and colleagues. In return, when you see a video or post that you like, share it!
2. Doing videos on Facebook or Instagram at least 3 times a week.
A video is an excellent way to engage your audience, build a relationship with them, and ultimately turn them into leads.
You know what they say, “a picture is worth a thousand words.” Well, the same is true with videos. Videos can be a powerful way to connect with prospects and build relationships.
If you’re not incorporating video into your marketing (and you should be), you’re missing out on a big opportunity. You want more people to visit your website and you want them to subscribe to your newsletter, BUT keep in mind the best clients or customers fill out a lead form instead of “click here” to subscribe to an email list.
You may be thinking, I have a problem! I am not where to start? What to talk about? Where to do the videos?
I know the feeling! It is a common problem even with people who have experience doing videos, the big difference is, the more you do them, the more natural it will be for you and your ideal clients will see this.
3. Ongoing Nurture: It’s often said that a majority of new contacts will never buy from you. That’s true. It’s also true that a majority of your contacts are not ready to buy.
Therefore, we want to keep connecting with those contacts. We continue cultivating a relationship with them, by shifting our focus from lead generation to ongoing nurturing.
To nurture contacts, you continue conversations by consistently sending them content that helps them solve their problems, thereby building credibility and trust so they become ready to buy.
Ask yourself these simple questions
1. Are you providing value to your contacts?
2. Are you spending your time with contacts ready to buy?
3. Are you investing in relationships with your contacts?
If you answered “yes” to any of these questions, then you’re on the right track.
But if you answered “no” to any of these questions, then you need to consider doing something about it.
If you want to make more money in your business, you need to be proactive.
So I will leave you with this thought.
It’s the little things that you do that will make the big things happen. Keep it simple.
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ABOUT JANICE HURLBURT
I help coaches and entrepreneurs shine their expertise online, by making the process of building their online presence fun, simple, and ready-for-success.
My digital agency will take care of the technology for you, help you shine like a star and get your expertise and efforts noticed. When you make me your partner in online management, I become the navigator of your journey, helping you map your success, attract the right clients, grow online and make more money.
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