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Mastering Google’s AI Overview

JANICE HURLBURT

8 SEO Strategies to Boost Your Visibility

Recently, Google’s latest update, “AI Overview,” has stirred quite a buzz in the SEO community. According to Neil Patel, this new feature will significantly impact how websites rank, especially informational content sites. Based on Neil Patel’s webinar, I’ve compiled my top picks of strategies to help you adapt to the AI wave and maintain your online visibility.

Understanding GEO Strategies

You’ve come to recognize that SEO stands for Search Engine Optimization. perhaps a new term is GEO, which stands for Generative Engine Optimization. GEO strategies differ from traditional SEO practices as they focus on making content more relevant and appealing to the AI algorithms of advanced search engines.

Key Findings from Princeton University Researchers

  1. Use Easy-to-Understand Content: Improves visibility by 15%-30%.
  2. Avoid Excess Keywords: Adding more keywords reduced performance by 10% compared to the baseline.
  3. Voice Tone: Using a persuasive and authoritative voice did not generally improve rankings in AI search results.

The Importance of SEO

SEO is far from dead. In fact, now is the time to double down on your SEO efforts. You might think that focusing on social media or just creating more website pages instead of blog posts is the way to go. I don’t believe there is just one path to take. You need a specific marketing plan for content in each media: your website, blog, and one or two social media platforms.

As I mentioned in a previous blog [title/link], I also mentioned newer publishing platforms such as Substack, Medium and Patreon, to name a few. Some marketers are using one of these as a replacement for their website.

However, I don’t recommend that. Your website is the one collateral you own, and it’s vital for your business. Keep in mind that a one-page website is enough.

As you consider these strategies below, apply them to appropriate places where you position your content.

8 Essential SEO Strategies from Neil Patel’s Webinar

  1. Increase Mentions
    • Boost your brand visibility to enhance brand authority.
    • The more mentions you have, the more likely you are to appear in AI overviews.
  2. Show E.E.A.T
    • Emphasize your Expertise, Authority, and Trustworthiness in your content.
    • This helps your blog and website content rank higher as well as social media posts.
  3. Cover Topics Thoroughly
    • Address all questions related to your topics.
    • Write from the perspective of the end user and provide helpful content.
  4. Avoid 100% AI-Generated Content
    • Maintain high-quality content by not relying entirely on AI tools.
    • Human touch is essential for meaningful and engaging content.
  5. Be First to Answer New Questions
    • Quickly address new topics in your industry.
    • Updating your content with the latest information helps you rank higher in AI overviews.
  6. Make Content Easy to Read
    • Ensure your content is readable and skimmable.
    • Use bullet points, logical headings, and concise answers.
  7. Utilize Other Content Formats
    • Make your content more engaging with videos, quizzes, infographics, and custom imagery.
  8. Add Calls to Action
    • Place CTAs in several places on your website and in social media comments.
    • Use tools like Acuity Scheduling to let people book calls with you easily.


Enhance Your Content

To stay ahead in the SEO game with Google’s AI Overview, it’s crucial to make sure your content is well-structured and easy to read. Use proper header structures and clear, readable text. Clearly tell Google and your readers 😊 who you are, what you do, and why you’re an authority in your field. Google is smart, but it can’t understand your goals unless you explicitly communicate them.

By implementing these strategies, you will optimize your website for both AI algorithms and human users, ensuring your content stands out and reaches your target audience effectively.

What Websites Will Be Affected?

According to Neil Patel, Google’s new AI Overviews will likely affect informational websites more than transactional ones. Informational sites might appear lower in search results because AI-generated summaries give users quick answers. Transactional sites, which focus on user actions, are less likely to be affected.

Transactional Website vs. Informational Websites is Key

  1. Transactional Website: Designed for users to complete actions like buying products or booking services. The main goal is to facilitate transactions between the business and the customer.
  2. Informational Website: Provides information to visitors through articles, blogs, tutorials, news, and educational content. The main goal is to inform and educate the audience.
    Improving Informational Websites
  3. Optimize for Featured Snippets: Structure content to answer common questions clearly to increase chances of being featured in AI Overviews.
  4. Use Schema Markup: Implement schema markup to help search engines understand and highlight your content.
  5. Focus on Quality Content: Create comprehensive, high-quality content that directly addresses user queries.
  6. Target Long-Tail Keywords: Use specific, longer search phrases to rank higher in less competitive searches.
  7. Enhance User Experience: Make your website easy to navigate and ensure fast loading times.

    By following these tips, you can improve your informational website’s visibility and reduce the impact of AI Overviews pushing your content down in search results.

Conclusion
Stay proactive and adapt to these changes to maintain your online visibility. Remember, it’s not about running from AI but understanding and utilizing it to your advantage. The only way you’ll understand AI is by experimenting and practicing. As one of my clients keeps reminding me, have fun with AI. You won’t break it!

Keep refining your SEO strategies and watch your online presence thrive.

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ABOUT JANICE HURLBURT

I help coaches and entrepreneurs shine their expertise online, by making the process of building their online presence fun, simple, and ready-for-success.

My digital agency will take care of the technology for you, help you shine like a star and get your expertise and efforts noticed. When you make me your partner in online management, I become the navigator of your journey, helping you map your success, attract the right clients, grow online and make more money.

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