Holiday Romance Comes to Mind
Recently, I found myself thinking about the upcoming holidays and reminiscing some of the past year’s events. One of my memories from last year was a Zale’s commercial that used a jingle to perfectly sum up all of the romantic and loving feelings we are so full of during the holidays.
The song, with a melody and lyrics written for hopeless romantics, is matched by Zales taglines pointing out how their gifts make an unforgettable evening for the one you love. All of the warmth and coziness are matched by the crisp winter weather. Can they match this in 2013?
When we first heard this commercial on TV last Christmas, my husband wanted to know who wrote the jingle. He looked online, discovering it was called “If It Wasn’t For You” and written by Various Cruelties. Various Cruelties played at the Coachella Fest a few years ago, but they received much more attention when their song was featured in this commercial. Their self-titled album entered the Top 100 on the U.S. ITunes chart.
Perhaps you didn’t like how catchy the jingle became. Some people were groaning on YouTube about how sick, they were having the song stuck in their heads for hours. And, yet, how perfect is that, really? A song so catchy it immediately sums up memories of the commercial and permanently implants “Zales” in your mind. Even if you hear this song while walking through a store or listening to the radio, the first thing you will think of when the chorus plays is the unforgettable Zales jewelry store.
Bizy Biz Virtual Assistant helps your company create a lasting impression. You can achieve that unforgettable status – we can help you use catchy jingles in ways that call your business to mind, even out of context.
If this is something you are interested in, please post a comment below!
Please note that I don’t have copyright to the video content, it was used for the purpose of the Blog post.