Did you know that business owners who consistently blog see 67 percent more leads than those who don’t?
And 57 percent of marketers say they have gained customers specifically through blogging. (According to OptinMonster (August 2020)
There are a lot of websites online competing for your attention. Therefore, when writing a blog. Your #1 goal is to grab the reader’s attention and keep it for as long as you can.
But what’s the easiest way to do this? To keep them wanting to read more?
- A humorous post
- Write a personal blog about a life event
- Write how one of your services changed a person’s life
The key is to have an interesting topic, and an original writing style,
Are you a fan of blogging?
You may already be a fan of blogging and know that you can use your blog to build awareness of your products and services, as well as to help people know that you’re a credible authority in your field.
But did you know that it can turn your blog into a lead generation machine? In other words, you can use your blog to inspire people to join your email list.
Everyone agrees that turning your blog into a lead generation engine is no easy effort, but here’s the thing, the efforts you make to do so will yield benefits for you for years to come. You will attract more people you want to work with and make a difference in their lives as you answer the questions they have about your area of expertise.
Here are five simple steps to turn your blog into a lead generation engine.
1. Blog! Commit to doing it consistently. Once a week is best. Once a month is minimum.
2. Give your visitors a way to subscribe to your content. Adding a subscription mechanism and what they can expect in exchange for their name and email address helps get more people on your email list so you can nurture them until they’re ready to take the next step.
3. A word of warning: Don’t just say “subscribe to my newsletter.” You have to give people reasons for signing up. List a few bullet points of benefits they’ll receive. Or, give your newsletter a name that speaks to the benefits.
Here are a few examples of a headline you can use to invite your audience to subscribe.
• The Yes newsletter for digital agencies
• The coaching conversion newsletter
• The 40 and fit newsletter
You get the idea of headlines you can use like the image above “Keep up to date with us” is about a couple sailing around the world with kids.
3. If you have a blog, identify your best-performing 3-5 blog posts.
If you’re not tracking metrics, no worries—just pick the 3-5 blog posts that touch on the major services you offer.
Inside those blog posts, see if you can identify areas where you might be able to add a lead magnet (see example in the image below) that will give the reader more information on whatever it is you’re talking about.
A deeper dive. An Insider’s Guide. A checklist. A template. Place an invitation to grab that lead magnet right inside your blog post.
4. Take the time to write quality blog content. If it’s not your zone of genius, hire someone who’s passionate about writing content for clients. And follow these blog-writing tips as well:
- Write blog posts for your ideal client, not yourself.
- Ensure your blog content is readable, engaging and incorporates images. Use stock or custom images, or, for a really personal touch, use pictures you’ve taken.
- Use keywords that your audience is searching for. Check out a free tool like Neil Patel’s Ubersuggest. https://neilpatel.com/ubersuggest/
- Build trust and offer value. Keep in mind when writing: Is your blog content helping your ideal client (avatar) solve their pain points?
5. Keep your blog posts fresh and up-to-date. If you find new information or another story that would work well in a previously published post, update that post. ADD a note in brackets at the top of the blog [Updated: 00/00/2021] Google likes it when you update posts.
Link to other blog posts you’ve written whenever possible. Google likes it when one of your blog posts links to other blog posts and pages on your website. When people are searching for a particular topic and see that you’ve written a variety of quality, timely content around it, you’ll rank higher and build more credibility.
If you are already blogging, great! Be sure to be consistent and check to see that you are up on some of the strategies listed above.
If not, I know you know it is time to start. Start small with a commitment to blog once a month and build to twice a month. A blog can be 300 words and that is possible in 30 minutes.
Inside the Confident Marketing Every Day Membership we will be covering topics this month on “Writing headlines”, “Researching best hashtags to use in your business”, “How to grow your business using gated content.”
RESOURCES and Links mentioned in this blog: General Blogging Statistics — https://optinmonster.com/blogging-statistics/