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Navigating the New Wave of How AI and Machine Learning are Reshaping the Marketing Landscape

As an online visibility strategist, I spend my days immersed in the digital realm, and it’s a whole new and changing world out there for everyone! 

I’m sure you’ve heard about AI and Machine Learning. These are not buzzwords anymore; they’re reshaping how we do things online, especially in marketing.

Let’s break it down into simpler terms. Think of Machine Learning (ML) as a ‘smart assistant’ that learns from experience. It’s a part of AI or Artificial Intelligence, which is all about creating smart machines. 

This smart assistant gets better at its job by learning from data – just like teaching a child through examples; the more examples you provide, the better they understand and react to new situations. Now, apply that analogy to software – that’s ML for you.

How AI and Machine Learning Are Changing the Game

In marketing, this tech is like having a super helper who knows your customers well and can make smart recommendations about what they’ll like next.

1. Personalized Messages for Everyone

One big change is how we can now talk to our customers. AI helps send personal and relevant messages to each person, even if you’re talking to thousands at once. It’s like having a chat with each customer, understanding what they like, and then offering them just that.

2. Smart Guesses About Customer Likes

AI is great at making smart guesses. By looking at what customers have liked or bought before, it can predict what they might want next. This helps businesses stay ahead, offering exactly what customers might be looking for.

3. Chatbots: Your 24/7 Helpers

Have you ever chatted with a customer service bot on a website? That’s AI in action. These bots can answer questions, help you shop, or solve problems at any time of the day. And they get better over time, learning from each conversation.

4. Helping With Content

AI can also help write content, create an outline, suggest ideas, or make sure what’s written is easy for people to find online. It’s not replacing human writers, but it’s a handy tool to help them create better content.

5. Making Decisions in Real-Time

Another cool thing? AI lets businesses make quick changes to their marketing. If something isn’t working, AI tools can spot it and suggest changes right away, keeping everything up-to-date.

6. The Human Element: More Crucial Than Ever

Despite these advancements, AI is no replacement for the human element. AI tools—powerful ones, indeed—but they lack the human capacity for empathy, moral judgment, and deep creative thinking. The key to success in this AI-driven era is to strike a balance between leveraging technology and nurturing human creativity and intuition.

7. Humans Are Still Key

Despite all of this tech, what really matters is the human touch. AI can’t replace our creativity, judgment, or empathy. The trick is to use AI as a tool while keeping our human creativity at the forefront.

Embracing the Change

As I reflect on my own marketing strategies for 2024, I’m embracing this shift. I encourage my clients and fellow marketers to view AI not as threats but as opportunities to enhance our work, make more informed decisions, and create more meaningful connections with our audiences.

Thinking About the Bigger Picture

As we become more comfortable using  AI, we need to think about doing it right. We can’t assume all output from AI is accurate. We need to pay attention to content and data AI generates and not allow ourselves to be biased with incorrect AI data. My Take on All This

AI and Machine Learning are like new members of our online community. They’re here to make things easier and smarter.

As someone who works online every day, I’m excited about these changes. I encourage everyone, especially if you’re not a digital marketer, to see AI as a helpful tool. It’s about making our online interactions more meaningful and efficient.

If you have not tried AI yet, do it now. It is a fun adventure to play with. Have fun with asking about anything. Go to and sign in for  fr and give it a whirl.

As we move through 2024 and beyond, let’s learn to work with these new tools, making our online marketing easier, more efficient and even fun!.


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Janice Hurlburt Online Management


I help coaches and entrepreneurs shine their expertise online, by making the process of building their online presence fun, simple, and ready-for-success.

My digital agency will take care of the technology for you, help you shine like a star and get your expertise and efforts noticed. When you make me your partner in online management, I become the navigator of your journey, helping you map your success, attract the right clients, grow online and make more money.

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