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What is the Most Important Thing About a Website?

JANICE HURLBURT

A website is the lighthouse guiding your customers to your shores. It’s far more than just a digital footprint.

Your website’s true purpose is not just about showcasing who you are and what you do; it’s about understanding the “why.”

• Why should someone visit your site?
• What can they gain from it?
• Be crystal clear about the value you offer and how you can make a difference in their lives.

The essence of a great website lies not in its aesthetic alone but in its content, branding, and the experience it offers every visitor. Here’s a breakdown of the essential elements that make a website invaluable:

1. Content: The Anchor of Your Online Presence

The heart of any website is its content. Compelling and clear messaging is crucial. Without it, your website risks being nothing more than a fleeting advertisement, losing visitors in mere seconds.

Your content should showcase your services, tell a story, engage your audience, and provide value that keeps them anchored.

2. Personal Branding: Your Unique Flagship

Your website is a reflection of your personal brand. It’s about creating a memorable identity that resonates with your audience. Personal branding is about distinguishing yourself from the fleet, making your mark, and ensuring that your audience remembers your flag 🚩among the countless others in the digital sea 🌊

3. Call to Action: The Compass Pointing to Your Offer

A call to action (CTA) is your visitor’s compass. It guides them to the next step, whether it’s subscribing to a newsletter, booking a consultation, or making a purchase. A clear and compelling CTA is essential for navigating your visitors toward engagement with your brand.

4. Color Scheme and Images: The Visual Voyage

The visual elements of your website, like the color scheme and images, set the tone for your visitor’s journey. They create an atmosphere that either welcomes your audience aboard or leaves them adrift. Choose colors and images that align with your brand and speak to the emotions you wish to evoke in your audience.

5. SEO: Chart the Course to Visibility

Search Engine Optimization (SEO) is your map 🗺️ to visibility in the vast ocean of the internet. By optimizing your content with the right keywords and phrases, you increase the chances of your website being discovered by search engines and, consequently, by potential clients.

6. The Beacon of Web Accessibility

An often overlooked but increasingly crucial element of website design is accessibility. An accessible website ensures that all users, including those with disabilities, can navigate, understand, and interact with your site.

  • With new laws requiring websites to be ADA-compliant, web accessibility has moved from the periphery to the center stage of web design. This isn’t just about legal compliance; it’s about inclusivity and expanding your reach to all corners of your audience.

With these six essential website elements listed above, there are a few more things to keep in mind.

7. Know Your Value and Your Audience

Your website should speak directly to the needs and desires of your target audience, addressing their problems and offering solutions. Be clear on the problems you solve and to whom it is paramount. Once they connect with you, your challenge is to engage consistently and convert your audience into loyal customers.

8. The Strategy to Drive Traffic

A beautiful website unseen is a ship lost at sea. Developing a strategy to drive traffic to your site is essential. Whether through SEO, social media, or content marketing, your goal is to ensure that your website is not just a beacon but a destination for those seeking what you offer.

In a nutshell

A website is more than just an online space; it’s a dynamic entity that reflects your brand, connects with your audience, and drives your business forward. By focusing on content, personal branding, CTAs, visual elements, and SEO and embracing web accessibility, you will create a website that stands out and truly resonates with your audience. Remember, in the vast digital ocean, your website is your flagship. Make it count.

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Janice Hurlburt Online Management

ABOUT JANICE HURLBURT

I help coaches and entrepreneurs shine their expertise online, by making the process of building their online presence fun, simple, and ready-for-success.

My digital agency will take care of the technology for you, help you shine like a star and get your expertise and efforts noticed. When you make me your partner in online management, I become the navigator of your journey, helping you map your success, attract the right clients, grow online and make more money.

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