Managing Your Online Visibility with Care in Palm Desert, CA.
I help coaches and entrepreneurs grow their business online
JANICE HURLBURT
Starting your first website can be an exhilarating yet daunting task, especially when creating content.
A client recently shared her struggle to find inspiration and motivation to write for her new website.
Imagine sitting in front of your computer, ready to populate your brand-new website with engaging content, only to find that the words just won’t flow. This was the exact scenario my client found herself in. The pressure of crafting perfect content had become a towering barrier to her progress.
I told my client not to feel bad or guilty. Allow yourself peace before looking for inspiration instead of feeling like you must do all the content right now.
If you are in a similar situation, this approach might be the catalyst you need.
Creativity often thrives in peace and relaxation, not in stress and haste.
Instead of attempting to write lengthy articles or pages, start with short, manageable paragraphs focusing on key aspects:
A website is the lighthouse guiding your customers to your shores.
~ Janice Hurlburt
One innovative approach I recommended is to use voice recording. Speaking freely about each topic for a few minutes can uncover gems of content that might not surface while staring at a blank screen. These recordings can then be transcribed and refined into written content. You can go here to read the most important things about a website.
I introduced her to ChatGPT as a creative partner to streamline the process further. By feeding it structured information about her business, such as her role, target clients, and the problems she solves, ChatGPT can help craft initial drafts based on her voice recordings. This approach involves:
• Educating ChatGPT about your business, ensuring it aligns with your brand voice and goals.
• Providing detailed background on your business, ideal clients, and your offerings.
• Input one key topic at a time into ChatGPT and use its output as a foundation for your content.
The results were astounding. Not only did this method help break down the overwhelming task of content creation into manageable pieces and ensured that the content was deeply personal and reflective of her brand. The use of ChatGPT offered a fresh perspective and helped refine her ideas into cohesive, compelling content.
For each key aspect, aim to write 800 to 1200 words. This depth lets you explore each topic thoroughly, providing value and engaging your readers. After generating a draft with ChatGPT, transfer it to a document for further refinement, ensuring it aligns with your brand’s tone and message. Make it your own.
Creating content for your website doesn’t have to be a solitary climb. By understanding your audience, breaking down the task into smaller sections, speaking your thoughts aloud, and leveraging AI like ChatGPT, you can transform the daunting into the doable.
Embrace these strategies and watch as your website becomes not just a platform but a story—a narrative that compellingly conveys your mission, values, and the unique solutions you offer to your client’s challenges.
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I help coaches and entrepreneurs shine their expertise online, by making the process of building their online presence fun, simple, and ready-for-success.
My digital agency will take care of the technology for you, help you shine like a star and get your expertise and efforts noticed. When you make me your partner in online management, I become the navigator of your journey, helping you map your success, attract the right clients, grow online and make more money.