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Managing Your Online Visibility so Your Expertise is Seen and Heard.

I help coaches and entrepreneurs grow their business online

About Janice Hurlburt

I help coaches and entrepreneurs shine their expertise online, by making the process of building their online presence fun, simple, and ready-for-success.

My digital agency will take care of the technology for you, help you shine like a star and get your expertise and efforts noticed. When you make me your partner in online management, I become the navigator of your journey, helping you map your success, attract the right clients, grow online and make more money.

Using How-To Guides to Attract Audience and Strengthen Your Brand

February 18, 2022 By Janice Hurlburt Leave a Comment

How many times a day do you search for “How-To,” “Where is,” or “When is” to find the info you need?

Are you a Google Nerd or a moderate-to-avid Google Search user? I know I am!

In this article, I’m going to talk about how to position yourself online, so that when your potential clients search for information it is to your advantage.

How? By creating How-To guides that provide them with the answers they are searching for.

Google How-to guides

Let me start with a personal story that shows an example of how your “how-to” guide can attract your desired audiences:

Recently, I drove a friend who had fallen and needed medical assistance to an Urgent Care center. The Doctor informed us that my friend had fractured his 8th and 9th ribs, and got a hematoma on the 10th rib.

Now, I am not claiming to have a Google Degree in medicine, but I did find some very helpful guides for my friend on “How to Take Care of a Fractured Rib.” Whoever published that info is getting lots of hits both from people who have fractured a rib, and their loved ones.

When I needed help finding information on how to help heal fractures, I found the resources I was searching for because they position themselves as an expert.

Every time you share your expertise online, your audience will consider you an authority on the subject. They will want to get to know you, read your guides and will consider you a caring expert.

AND they will recommend you to associates, friends and family.

That’s just one example of why publishing a How-to Guide, Checklist or Infographic is an excellent way to attract your desired audience to your website AND position yourself as an authority on topics related to your services or expertise.

Is it really worth the effort?

How-To guides require a little more effort, resources and time to produce than your social posts, YES! It is absolutely worth it.

Here are THREE reasons why.

1). It will help readers solve a problem or achieve the result they are looking for. This in turn makes them feel relieved and happy, and they relate that relief to YOU and YOUR GUIDE. You have taken the first step in making them love you!

2). It will put you out there, demonstrating your authority and strengthening your brand identity.

3). It shows you truly want to help them by creating valuable content for your audience, which in turn means you actually care about them. People are more likely to do business with someone whom they believe genuinely cares about them.

A How-To Guide generates great leads for your signature program, building up your email list by encouraging people to sign up.

Creating a PDF How-To guide is the easiest type of lead magnet (freebie) that you can do to give people valuable tips and information. To get started on coming up with an amazing How-To guide. Click here to download “Your Best Freebie Idea.”

How to market your business effectively with blogs?

October 20, 2021 By Janice Hurlburt Leave a Comment

Did you know that business owners who consistently blog see 67 percent more leads than those who don’t?

And 57 percent of marketers say they have gained customers specifically through blogging. (According to OptinMonster (August 2020)

There are a lot of websites online competing for your attention. Therefore, when writing a blog. Your #1 goal is to grab the reader’s attention and keep it for as long as you can.

But what’s the easiest way to do this? To keep them wanting to read more?

Try this:

  • A humorous post
  • Write a personal blog about a life event
  • Write how one of your services changed a person’s life

The key is to have an interesting topic, and an original writing style,

Are you a fan of blogging?

You may already be a fan of blogging and know that you can use your blog to build awareness of your products and services, as well as to help people know that you’re a credible authority in your field.

But did you know that it can turn your blog into a lead generation machine? In other words, you can use your blog to inspire people to join your email list.

Everyone agrees that turning your blog into a lead generation engine is no easy effort, but here’s the thing, the efforts you make to do so will yield benefits for you for years to come. You will attract more people you want to work with and make a difference in their lives as you answer the questions they have about your area of expertise.

Here are five simple steps to turn your blog into a lead generation engine.

1. Blog! Commit to doing it consistently. Once a week is best. Once a month is minimum.

2. Give your visitors a way to subscribe to your content. Adding a subscription mechanism and what they can expect in exchange for their name and email address helps get more people on your email list so you can nurture them until they’re ready to take the next step.

Keep UP to Date with Us Newsletter Sample3. A word of warning: Don’t just say “subscribe to my newsletter.” You have to give people reasons for signing up. List a few bullet points of benefits they’ll receive. Or, give your newsletter a name that speaks to the benefits.

Here are a few examples of a headline you can use to invite your audience to subscribe.
• The Yes newsletter for digital agencies
• The coaching conversion newsletter
• The 40 and fit newsletter

You get the idea of headlines you can use like the image above “Keep up to date with us” is about a couple sailing around the world with kids.

3. If you have a blog, identify your best-performing 3-5 blog posts.

If you’re not tracking metrics, no worries—just pick the 3-5 blog posts that touch on the major services you offer.

Inside those blog posts, see if you can identify areas where you might be able to add a lead magnet (see example in the image below) that will give the reader more information on whatever it is you’re talking about.

A deeper dive. An Insider’s Guide. A checklist. A template. Place an invitation to grab that lead magnet right inside your blog post.

Adding CTA to your blogs4. Take the time to write quality blog content. If it’s not your zone of genius, hire someone who’s passionate about writing content for clients. And follow these blog-writing tips as well:

  • Write blog posts for your ideal client, not yourself.
  • Ensure your blog content is readable, engaging and incorporates images. Use stock or custom images, or, for a really personal touch, use pictures you’ve taken.
  • Use keywords that your audience is searching for. Check out a free tool like Neil Patel’s Ubersuggest. https://neilpatel.com/ubersuggest/
  • Build trust and offer value. Keep in mind when writing: Is your blog content helping your ideal client (avatar) solve their pain points?

5. Keep your blog posts fresh and up-to-date. If you find new information or another story that would work well in a previously published post, update that post. ADD a note in brackets at the top of the blog [Updated: 00/00/2021] Google likes it when you update posts.

Link to other blog posts you’ve written whenever possible. Google likes it when one of your blog posts links to other blog posts and pages on your website. When people are searching for a particular topic and see that you’ve written a variety of quality, timely content around it, you’ll rank higher and build more credibility.

If you are already blogging, great! Be sure to be consistent and check to see that you are up on some of the strategies listed above.

If not, I know you know it is time to start. Start small with a commitment to blog once a month and build to twice a month. A blog can be 300 words and that is possible in 30 minutes.

Inside the Confident Marketing Every Day Membership we will be covering topics this month on “Writing headlines”, “Researching best hashtags to use in your business”, “How to grow your business using gated content.”

RESOURCES and Links mentioned in this blog: General Blogging Statistics — https://optinmonster.com/blogging-statistics/
https://www.ineedcopy.com/elements-high-quality-blog-post/

Is Social Listening Tools Important to understand?

October 11, 2021 By Janice Hurlburt Leave a Comment

Why Does Social Listening Matter for Small Businesses and Entrepreneurs?

Social Media Daily listening Whether you’re a consultant, virtual assistant, entrepreneur, or a corporation, If you don’t listen to your audience, you won’t know what your audience wants.

All too often, we’re guessing, not listening. We’re taking action, but not strategic ones.

Social listening is frequently used by bigger corporations who can pay for social listening tools to track keywords, topics to monitor and to know what competitors are up to in real-time.

But what about small business owners, consultants and freelancers? What can we do if we don’t have a marketing budget for social listening tools to gather insight data?

If you know the answers to the following questions, you are 1 step ahead of everyone else:

  • Who is your target audience?
    Not sure, who are your target audience is, Click here to read about “Understanding Target Audience: Definition and Types”
  • What do they truly want, and how can you connect with them more effectively?
  • What is your solution to their No. 1 pressing problem?

If these are questions you’ve asked yourself before, and you know the answers, then the following tactical steps are what you can do right away on your own for free.

  1. Research your most frequently asked questions from your ideal client and create a FAQ page on your website.
  2. Determine what your ideal client’s most common issues are. And figure out how to solve those issues and include these common issues in your blogs, social Media posts, newsletters, YouTube, videos or audio where you can talk about your solution to those issues.
  3. Figure out what your customers love about you. And leverage that information to build campaigns or content you know will resonate.
  4. Identify the key traits of your top social media contacts and then use those traits to target new social audiences.

Inside the Confident Marketing Every Day Membership we will be covering topics “Writing headlines”, “Researching best hashtags to use in your business”, “How to grow your business using gated content”. Don’t miss out! 

Sign up to be a member of Confident Marketing Every Day. As a member you will receive weekly actions and monthly know-how you need to market your business with confidence. Check it out!

It’s the little things that counts!

August 5, 2021 By Janice Hurlburt Leave a Comment

3 simple marketing tips for making the little things count

Little things CountIt’s the little stuff that counts, right?

Life is all about the little things that make it worth living. It’s the little things that make the big things easier.

Whether it’s keeping cool rather than losing our patience when tech issues happen on our computer or getting to bed at a decent hour to get your sleep and recharge.

I’m not saying that it’s not important to set goals and make large plans. But the thing is, small things matter even more in terms of daily marketing practices and growing your business online.

The little things that you do every day are what make the big things happen in the marketing of your business.

But how do you make the little things happen?

Here are 3 simple marketing tips for making the little things count with your marketing efforts in a way that counts.

1. Lead generation is the process of finding new potential clients.

We all know we have to generate leads to gain new clients. The best way is to reach out to your prospects where they hang out. I mean where they are on social media. For instance, Facebook. Share value content (share-worthy) with your followers, and they will share it with their friends and colleagues. In return, when you see a video or post that you like, share it!

2. Doing videos on Facebook or Instagram at least 3 times a week.

A video is an excellent way to engage your audience, build a relationship with them, and ultimately turn them into leads.

You know what they say, “a picture is worth a thousand words.” Well, the same is true with videos. Videos can be a powerful way to connect with prospects and build relationships.

If you’re not incorporating video into your marketing (and you should be), you’re missing out on a big opportunity. You want more people to visit your website and you want them to subscribe to your newsletter, BUT keep in mind the best clients or customers fill out a lead form instead of “click here” to subscribe to an email list.

You may be thinking, I have a problem! I am not where to start? What to talk about? Where to do the videos?

I know the feeling! It is a common problem even with people who have experience doing videos, the big difference is, the more you do them, the more natural it will be for you and your ideal clients will see this.

3. Ongoing Nurture: It’s often said that a majority of new contacts will never buy from you. That’s true. It’s also true that a majority of your contacts are not ready to buy.

Therefore, we want to keep connecting with those contacts. We continue cultivating a relationship with them, by shifting our focus from lead generation to ongoing nurturing.

To nurture contacts, you continue conversations by consistently sending them content that helps them solve their problems, thereby building credibility and trust so they become ready to buy.

Ask yourself these simple questions

1. Are you providing value to your contacts?

2. Are you spending your time with contacts ready to buy?

3. Are you investing in relationships with your contacts?

If you answered “yes” to any of these questions, then you’re on the right track.

But if you answered “no” to any of these questions, then you need to consider doing something about it.

If you want to make more money in your business, you need to be proactive.

So I will leave you with this thought.

It’s the little things that you do that will make the big things happen. Keep it simple.

QUIZ: There are many ways to see how you stack up with your marketing skills. You can take this quiz to find out if you’re too confident, not confident enough, or just right. CLICK HERE to take a simple 5 question quiz that will help you determine where you fall with your marketing abilities.

 

What is your deepest fear?

March 28, 2021 By Janice Hurlburt Leave a Comment

Has fear been holding you back? Has it stopped you from growing your business? Is fear keeping the success you envision a dream instead of reality?

You’re not alone.

I struggle with fears, too, the biggest being did I do enough and am I good enough. Other fears pay a visit from time to time; in fact most of them hit all of us at some point or another during our entrepreneurial journeys:

  • Fear of not being liked
  • Fear of being judged
  • Fear of losing control
  • Fear of failure
  • Fear of having no safety net
  • Fear of having no certainty, no plan
  • Fear of time, losing time
  • Fear of success
  • Fear of not knowing what to do or what to do next.

For you, fear might creep in when you’re getting ready for your first discovery call, talking about your services, or submitting a proposal to a new prospect.

When fear taps me on the shoulder, I bring to mind three thoughts that keep me going every day.
Maybe they’ll help you, as well:

I can do this.
I will figure it out.
I believe in myself.

Each time you feel fear rising, let it go by adopting those three thoughts as your mantra. When you sense the fear, say the words to yourself:

I can do this.
I will figure it out.
I believe in myself.

If you continue this practice, you’ll discover that fear isn’t in the driver’s seat anymore. Instead, a bigger part of you is in charge, a part that knows, in the end, that you have nothing to fear other than missing out on the chance to change your life.

You’re not alone. We are here together to support each other even when fear slaps us in the face.
Share your fear so we can help you overcome them, share your wins so we can stand up and cheer!

Check out this short video, click on the image below.

What is your deepest fear?
Presented by SOULPANCAKE.com, Produced, Directed, & Edited by Nick P Ross & Tom Murphy, Produced by Scott Miller, Gaslamp Entertainment Director of Photography – Kyle Fallon DIT – Trevor Taylor, Music: Epigram – The Beginning of Anything.

Watch this short 3-minute video where 100 people talk about their greatest fears.
You can learn more about SOULPANCAKE.com on their Facebook page.
https://www.facebook.com/soulpancake

Does Your Online Scheduler Do This?

January 10, 2021 By Janice Hurlburt

An Actionable Productivity Tip

Today I want to talk about my favorite program—it helps my business run more efficiently AND has helped me get a lot more clients! 

That program is Acuity Online Scheduling.

By using Acuity Online Scheduling, everything is taken care of for me. 

All You Have to do is Show Up 

Acuity puts appointments directly on your calendar and then sends you (and your clients) reminders when those appointments are approaching. The integration with Google means that you can get desktop and phone reminders—sounds and/or pop-ups—reminding you that you have an appointment in 30 minutes (or time you choose), giving you enough time to clear the deck and put on your game face!

When someone books a specific type of appointment with you, you can also have Acuity give them a built-in questionnaire, right during the booking process. Their responses show up in Acuity, in your email, and right within Google calendar so you can see what the call is about when you get that 30-minute pre-call notification. 

When you get on the phone or your Zoom call, you’re ready to serve!

What’s that? Do You Hear the CaChing of Money Going into Your Account?

Did you know that Acuity can process payments while a client is booking their appointment? It’s a seamless operation. You no longer have to send an invoice because you can get paid in full before you start the appointment!  You’re paid your value ahead of time. Too many business owners bill after the fact, sometimes waiting 30-60 days for payment. 

No more! Set Sale … I mean … Set $ail!

One Simple Step to Send out Post-Appointment Follow-up Emails

For each of your appointment types, you can have Acuity automatically send a follow-up email. (You can send six follow-up emails with the next level up.) Depending on what type of appointment it is, you can send them a digital download that makes you look more professional (and valuable!) in their eyes. You can also ask for an evaluation of their experience or remind them of their next step – anything you want to help them succeed and keep them as a client!

This is only the tip of the iceberg of what Acuity Online Scheduling  can do for your business and your life! 

Click here to receive 7 more tips on raising your $ails with your online scheduling program.

Click HERE for more online scheduler tips

 

 

 

 

Why am I Using Nautical Terms on my Website

January 9, 2021 By Janice Hurlburt Leave a Comment

Have you notice I talk about sailing and use nautical terms in my emails and on my website? Even my email sign-off has “Bringing you Fair Winds and Calm Seas?”

It all begin when I was only five years old, I fantasized about living on a tropical island near the ocean. My ex-husband, had a similar dream, and I wanted to make sure this became a reality for both of us. We started looking for a boat in 1987 and upon selling our business in 1993, our years of hard work paid off. We sold the company at a price that allowed us to follow our mutual desire.

This dream was not only for the love of sailing but more to move freely from Point A to Point B and meet new people on our journey. There is a camaraderie in the sailing community that I have never experienced living on-land.

A Dream Realized

SAILBOAT Lachesa at dock in Newport Beach, CA.We purchased an Alajuela 48’ sailboat in 1991. Knowing I wasn’t ready to cast off, I attended Orange Coast College School of Sailing and Seamanship in Newport Beach, California. The curriculum included Coastal Navigation, Marine Weather, Survival at Sea, Sailmaking, Marlinspike Seamanship, and All about Anchoring. I had the privilege of studying Medicine at Sea with well-known Dr. Don McGillis and learned from two of the best, Lin and Larry Pardey, about Storm Tactics.

Who knew about all of the topics I needed to become an expert to make my dream come true! Similar to what business owners experience as they don all the hats required by entrepreneurs!

My penchant for entrepreneurship became evident while outfitting our sailboat Lachesa. I worked at West Marine as the Department Manager of Safety and Navigation, Nautical Charts, and Marine Books at the Point Loma, Shelter Island location. This education provided me with a wealth of knowledge for my coming adventure.

Cast Off!

We launched Lachesa in June 1993 and sailed from San Diego, California to the Sea of Cortez, Mexico, and on to Central America. What a day that was. I was filled with excitement, joy, and, admittedly, a lot of anxiety.

However, rather than just living life in paradise and having umbrella Pina Coladas drinks, we quickly realized we enjoyed taking people out sailing. We wanted them to experience sailing on a nice sailboat and seeing 20’ mantras and humpback whales. We would head out when we wanted and return when ready. No fixed schedule.

1993 on the Internet

When we cast off our lines in San Diego, I had a laptop computer with an email account with AOL. I had no idea how I would send emails off the boat or what I was doing on the computer; it was a traveling journalist who shared her computer tips and set me up with Hotmail.
There I was in the Sea of Cortez, Mexico learning all about the internet in a remote location. I use to lug my big laptop from the sailboat to the marina office in various ports and hookup to their DSL landline to upload emails and download my newsletter to family, friends, and associates.

Seven Wonderful Years

SAILBOAT LACHESASeven years of living on a sailboat and traveling the waters along remote coastal communities strengthened my self-reliance and intuitive ability to think three steps ahead, planning and executing ideas from start to finish.

We decided we would have to go “home” to the mainland because it would have cost $35,000 (in 1993 currency) to have our boat imported into the country. The games we had to play to stay in Costa Rica got to be too much.
For instance, Richard had to go to Nicaragua every three months to renew his visa, I was left alone on the boat for four days, and it was not a good idea to leave the vessel without someone on board. I don’t remember being scared, I just accepted this as a standard operating procedure.

Sail On

When we made the hard decision to return to dry land and back to the states, I knew I wanted to use my enthusiastic, energetic, and highly motivated “people person” self to assist others with meaningful work, aka business owners. I want to provide that same feeling of the community I felt onboard with my community of clients.

What I learned from living abroad and coming back to the states is how you have to take the risk to live life to the fullest, experience things in life you never imagine would see. If I had not taken the chance to leave everything that I am familiar with, I would not have experienced the simplicity of living on a sailboat in a faraway place and being one with nature.

So this is why I leave each of my messages to you with “Bringing you Fair Winds and Calm Seas.”

Are You Leaving Money on the Table

January 5, 2021 By Janice Hurlburt

An Actionable Productivity Tip

Lead magnets, opt-ins, freebies; they go by several names but the intent is the same. You try to entice someone in your target market to join your email list. You want to give them the opportunity to get to know, like, and trust you, AND to help those people on your email list with their struggles and challenges.

Recently I asked my business coach for her thoughts on what new resource I could offer you and those not on my email list as a new freebie. She was already familiar with my existing offers, and said that they were too cumbersome. While valuable, she said, they had too much content in them to help people be successful.

I gulped when I heard this.

I had spent so much time on those gifts.

Then she asked me this awesome question: “Janice, in all the work you’ve done with hundreds of entrepreneurs taking their business online, what is the ONE thing that everyone needs to get better at doing?”

My immediate reaction was that people don’t follow up. We don’t follow up with our  warm leads, our former clients, phone calls, and emails. To be honest, I’ve been guilty of this, and so have my clients. In addition to not following up with simple tasks AFTER we have created a new program or webinar, launched it, we then let it drop off our radar because we had no follow-up plan.

The big realization I had is that we’re leaving BIG MONEY on the table.

Leaving Money on the table

And that’s why I created a very simple method you can use to avoid subscribing to a costly CRM program, at least right now, while you’re ramping up. I call it the Raise Your $ails system. And you can learn about it in this very consumable freebie (my coach will be proud!)—Raise Your $ails, a DIY Method to Increase Your Sales.

Raise Your $ails, a DIY Method to Increase Your Sales  

There you have it. Now you might be thinking, this method won’t work for you because you want it electronic based, your calendar, or you rather use a spreadsheet. You may certainly re-engineer the method to fit your style. The key elements to keep in mind are:

  1. Keep it simple. If it is not something that is easy to follow and you commit to doing everyday, there is no point.
  2. Don’t buy some new-fangled app. I can guarantee if you don’t tie it into something you are already doing, it will fail. Again. Trust me, I’ve tried.
  3. Start now. Stop leaving money on the table by pulling up the anchor that is dragging you down and take the first step.

 

How to Increase Sales with Existing Clients

January 4, 2021 By Janice Hurlburt

An Actionable Sales Tip

 

One of my former clients, let’s call her Cynthia, was complaining about a slow period in her business. I asked her if she’d lost any clients recently and she said, “Not really.” 

Her wishy-washy answer told me to probe a little more. I asked when she last spoke with her clients… either over the phone or by email. She admitted that she rarely contacted her clients unless they called with a task or a project request. I asked her why she didn’t regularly speak with her clients. 

Cynthia thought for a moment and finally admitted that she is afraid they will complain.
This is a common fear among business owners. Why do we do this to ourselves?

What Do Your Favorite Clients Say?

I asked Cynthia to tell me about her favorite client. Why was this person at the top of her list? She said that she loves her services and the results they’ve achieved. She pays her invoices immediately and never questions a bill. She has increased her requests for additional services and is a dream to work with. 

I then asked Cynthia what the lifetime value of this client might be. She quickly responded, easily six figures. 

When I asked her if she would have a problem calling this client, Cynthia said no, I talk with her so much, it’s no big deal to call her again. 

Talk to your clients regularlyIf You Talk to Clients Regularly, It Becomes the Culture of Your Business

I asked Cynthia if she had a few other clients that she classified as favorites and if she thought she could call them to check in. 

Cynthia did as I suggested. One of her clients said that she’d been on his mind for weeks, but he hadn’t gotten in touch. He went on to say that he needed more of her services.  


$ails Up!

If Cynthia hadn’t made the first move, who knows how long it would have taken him to contact her? 

That follow-up brought in an upswing of 10% increased sales over the next six months. Enough that Cynthia was finally able to hire a VA (Virtual Assistant) to help with some of her admin. The lifetime value of her client skyrocketed!

Cynthia continued to work through her current client list. Some calls generated new $ails and some left with a “thanks for calling. I look forward to talking to you again soon.”

Every call was a positive experience. So much so that Cynthia is now working through her past client list, no longer afraid she is going to only hear complaints. She now has goals for how many calls she will make a week and when she gets through the list she will start over again. Meanwhile, sales are up from her client list and new referrals. 

It’s Your Turn

How often do you check in with your clients? Now is the time. We’re in a global pandemic and people need to know you care about them. And they might even have more work for you!

• Action Step: Follow up with your top 10 clients just to see how they’re doing—even the clients you’re working with now.
   Click here to download this sample $ails Up! script that you can use over and over or follow the $ails Up! script below.

 

Inactive Clients

Hi [Name]! I was [driving down the road, at the dog park, something relative to them] and I thought of you. I wanted to check in and see how you’re doing. 

Let the conversation casually flow. No sales, no requests. Just be you and follow their lead.

If nothing comes up naturally, depending on your business or product, finish the conversation with a single statement such as, “It’s been nice talking to you! If there is ever anything I can help you with, don’t hesitate to call.”

Active Clients

Hi [Name]! I was [reviewing your file, reading emails, at the dog park, something relative to them] and I thought of you. I wanted to check in and see how everything is going. 

Let the conversation casually flow. You can talk about their account or just life in general. No sales, no requests. Just be you and follow their lead.

If nothing comes up naturally, depending on your business or product, finish the conversation with a single statement such as, “It’s been nice talking to you! If there is ever anything I can help you with, don’t hesitate to call.”

I cannot count the number of times I’ve done this and my former client said, “I have been thinking about calling you.” Give it a try – if you’re nervous about calling your top ten clients, call your favorite client and practice on them. If they happen to also be a friend, tell them what you are doing and ask for their feedback.

The important thing is to do as Nike would say, Just Do It!

Growth Mindset Freebie Opt-in Page

July 24, 2019 By Janice Hurlburt Leave a Comment

Custom Opt in Page using Beaver Builder for a video Series

Click here to SEE Christine do her Cartwheel!

 

 

We can create a page like this for a evergreen low cost ($29 to $97) price video seris on your website.

Growth Mindset video series

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Why I love being an “Online Visibility Pro and Automation Manager”

I help coaches and entrepreneurs shine their expertise online, by making the process of building their online presence simple, strategic, and ready-for-success.

My digital agency will take care of the technology for you, help you shine like a star and get your expertise and efforts noticed. When you make me your partner in online management, I become the navigator of your journey, helping you map your success, attract the right clients, grow online and make more money. Read More…

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janicehurlburt

Online Visibility Strategist
Overthinking is a good thing! It took me a long ti Overthinking is a good thing!
It took me a long time to realize this. 😲
I used to feel bad when people said I asked too many questions.
And some would say I asked all the right questions. 👌
I was taught to be seen and not heard.😐
That there is a time and a place for questions. 
It took time and effort to unlearn the lesson I learned as a child.
👉 Over-thinkers tend to be more creative. 👈
They contemplate a problem, which results in coming up with great ideas. 🙌
There are two basic types of people:
Overthinkers vs. The REST (Regular-Thinkers)
Are you an over-thinker or a regular-thinker?
There is no “magic wand” marketing strategy or There is no “magic wand” marketing strategy or method!
Wouldn’t it be great if there was one set of magic buttons you could tap to open the “new clients” floodgate?
There just isn’t. 
Being on social media 24/7 may feel like a short-cut.
But there’s more to being seen and heard online. Being seen and heard online is about understanding your customers and clients, and identifying their needs.
Ask yourself the following questions:
👍 What does the customer want? (a solution to one problem)
👉 Who needs your product/service? (market research)
☝️ Who represents your target audience? (Buyer persona)
🙌 Who are you for and who are you not for?
When you’re clear on the answers, THEN you can provide useful, relevant information and solutions to a person’s problems. Over time, they WILL want what you have to offer. 
Want to gain confidence with your online marketing? 
Sign up for my FREE North Star Guiding Light News. You can find the Link is in the bio.
First batch of roses from our garden! First batch of roses from our garden!
Marketing is key to growing your business online. Marketing is key to growing your business online. 
Learn how to do your marketing that makes you happy, and is consistent with what is natural and easy for you.
Relaxing in my Big Girl Chair! Hanging out at the Relaxing in my Big Girl Chair!
Hanging out at the BNP Paribas Open today. Tomorrow's schedule. 
1. The 2022 BNP Paribas Open men’s main draw at 3:00pm. 
2. Practice Courts in Paradise: Rafael Nadal, Naomi Osaka and more will be at the Indian Wells Tennis Garden for behind the scenes access at the practice courts tomorrow.
Joshua trees don't bloom every year. 2022 is the y Joshua trees don't bloom every year.
2022 is the year they are blooming!
Kumquats! Looking for recipes other than making ja Kumquats! Looking for recipes other than making jam.
THE OBELISK at Ave of the States THE OBELISK at Ave of the States
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Marylee Pangman
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  • Betsy Murphy MS, RN, HNB-BC, C-IAYTMy students are already signing up!

    You have been a great help for me to get my business online and virtual! Just sent my first Mailchimp newsletter with the link to sign up for my yoga class on Thursday mornings, and my students are already signing up!

    YEA…couldn’t have done it without you!
    Thank you so much.

     

  • Ralph LoVuoloRalph LoVuolo

    Happy Client using Acuity Account!

    Thank you for all you've done for me.
    It was eminently worth it.
    You know your craft extremely well.

  • Paula YollesPaula Yolles

    I wanted help getting my FB biz page set up in tip-top shape and also needed support with getting my freebie out to the world on the tech end. Janice was efficient and generous with her knowledge! She got the job done plus helped me understand how things are set up so I feel empowered to be able to tweak things as my business expands.
    Paula Yolles
    Digestive Wellness Expert at FoodTastic

  • Dr. Judith BoiceDr. Judith Boice

    Janice helped me fix all the mistakes I made setting up Acuity Scheduling and made the whole program work so much better. She is a skilled and very patient coach. She taught me, a tech-challenged person, how to better utilize the program. She is very organized and took me through a complex process in a very systematic, easy-to-follow way. Thank you, Janice! You are a technology Goddess.

    Dr. Judith Boice, ND, LAc. FABNO
    http://drjudithboice.com/

  • Joan BrooksJoan Brooks

    Speaking Out". She took the little bit I gave her and created beautiful and compelling opt-in and Thank You pages, as well as tied all the tech pieces together. I would have spent hours and hours on this and wouldn't have been half as good.

    As a bonus, she created what would be viewed on Social Medial when I post the link to my opt-in page on Facebook or other social media. I didn't even know you could do that.

    I highly recommend Janice for the tech end of your business. If you're like me, this is not your zone of genius, but it most definitely is Janice's!

    Joan Brooks, CRS

  • Cheryl HughesCheryl Hughes

    I have very little skill and get frustrated and overwhelmed with most technology easily. Janice has been the most patient, understanding person I could ask for. She is productive and gets tasks done quickly and efficiently. She keeps me on track and lets me know what details I need to deal with.

    When you're in business you have to have a competent supportive team around you so that you can continue to grow, while staying focused on what you do best. Janice is an important member of my team.

    I am so grateful for her expertise!

    Cheryl Hughes
    Ignite Your Confidence - Fire Up Your Biz!

  • Craig and Kelly CanningsCraig and Kelly CanningsCo-Founders, VAClassroom

    Janice is extremely knowledgeable on all the ins and outs of the software, so we had the utmost confidence that the end result would be exactly what we wanted. Janice saved us hours of time we would have had to dedicate to simply learning the software. She communicated at every step, spent time with our team to coach us on the program when the implementation was complete. Acuity Scheduling has made scheduling appointments with our team simple and straightforward. We look forward to working together on future projects."
    Craig and Kelly Cannings
    Co-Founders, VAClassroom

  • Lars Gustafsson

    Janice was amazing! She helped me get right to the key elements in Acuity that made it work perfectly for my varying appointment needs. The forms we built are providing excellent feedback and clarity for all my appointments. No hassle, fun, and easy. I highly recommend that if you want to streamline your flow for appointments, that you reach out to Janice to help you and your team get started. Believe me, you'll save a tone of time and money by getting Janice to set up everything perfectly the first time. Wishing you all the best in your business.
    Lars Gustafsson,
    Founder: UEXL.org ~ UEXL Institute
    Founder: bodymindinstitute.com ~ BodyMind Institute

  • Sheryl WolowykSheryl Wolowyk

    What a great resource! Not only is Janice professional, conscientious and completes all my tasks on time but she is insightful and takes initiative to ensure we are using the correct technology and processes to grow my business and support my clients.

    I enjoy working with Janice as she is organized, detailed oriented and has an eye for creating beautiful web pages, easy to work with and flexible. She is a top notch smart tech skilled online visibility manager who cares about my online presence and my overall business success. I can rely on her to take care of the behind the scenes tech stuff that I don't have time for, so I can enjoy what I do best, which is the delivery of my expertise to my clients and audiences through speaking, coaching, and consulting. Janice is indeed, the best and I highly recommend her!

    Sheryl Wolowyk, Income Acceleration Coach
    Founder, Expert Elevation
    www.expertelevation.com

  • Heidi MountHeidi Mount

    Janice came by a very very good referral and I knew that if she was good enough for a very successful business then she had a gift of setting up things on the web.
    I had no idea where to begin. All I needed to do was describe the end result and Janice knew the steps to get me there so I could accomplish selling my services. She set it up from the leadpage all the way to the client paying and having the money go directly into my bank. I could have never done this without her. We had a video conference a couple times, she communicated exact steps of what she needed from me in emails and viola! The website she created for me not only looks modern, concise and professional, but I did not need to set up another landing page. She was right on with her quote for the job and she knew I was on a tight budget and she had the solutions to get me the results I needed.

    I totally would utilize her business for my future needs, I plan to use her for my next marketing funnel and she educated me on how the exact process works. I am very very comfortable to highly recommend Janice for your business needs."

    Heidi Mount
    Coaching Dentist (High Preformance Culture Program)
    http://www.coachingdentist.com/

     

  • RheaAnna RhodesRheaAnna Rhodes

    Janice is amazing! Her creativity and knack for putting things together in a beautiful as well as effective display is remarkable. She was very easy to work with and responsive to my desires. I am so delighted with my website!

    RheaAnna Rhodes
    Life Coach
    http://joyfullifechanges.com/

  • Jan UdlockJan Udlock

    Testimonial from a VA Team Member
    I've worked with Janice for over 4 years and she's a delight to work with. She works hard, is flexible and always has a can-do attitude.

    She designs/creates web pages for our client and does beautiful work. As virtual staff, we often get work "thrown at us" and we try to make sense out of it and sometimes our job is to ask questions to make sure we fully understand the task. Janice does a great job at that. She always is on time or if she ever has to miss a deadline, she always lets our client know and it's for good reason. She'll work longer hours if she has to if our client has an immediate need that she didn't plan for.
    She also manages the social media for our client and oversees a few people. Janice is very patient with other team member - she stays professional when she has to give corrective criticism to the member.

    And I also admire her drive to keep growing her business - she attends professional seminars and is always looking for ways to improve her service to her clients.

    Jan Udlock
    Infusionsoft Expert
    http://janudlock.com/

  • Rosita CortizoRosita CortizoPsy.D, MFT, MA EMDRIA Certified & Approved EMDR Consultant Pre-Perinatal High Risk Psychologist Equine Assisted Psychotherapy Certified Panama, Panama/San Diego, California

    Janice is incredibly talented and gifted in a number of ways. Only she can make a website project exciting and pleasurable. Janice is an ultimate techno-coach, but she is also, fun, personable, creative, always on time, her work is excellent in all aspects and the value of her services is good with very reasonable costs. I feel privileged to have found Janice and honored that I was able to work so closely with her in a recent website project.

  • Susan FantleSusan FantleDirect Marketing Best Practices | Compelling B2B Marketing Copywriting | 25+ Years Expertise | President, The Copy Works

    I am so busy running my own business that I frequently need to reach out to someone I can trust to help me out with tasks and projects I just don’t have time to handle. Thank heaven for Janice and her skills as an Online Visibility Pro.
    I can always call on Janice with confidence. She’s not only reliable, but such a pleasure to deal with. I highly recommend her services.

  • Silicon Springs VenturesSilicon Springs VenturesDon Perry, VP of Marketing and CMO

    I have had the pleasure of knowing and working with Janice Hulburt for several months as my partners and I have been in the process of starting up our new business, Silicon Springs Ventures. She has represented our efforts well and I am happy to offer my recommendation to prospective clients. I have had the opportunity to work with many folks in the Coachella Valley with all levels of professionalism and in my opinion, Janice is among the very best on that list.

  • Meilani MacDonaldMeilani MacDonaldBrand Identity & Outreach Strategy Google + for Business Expert. Host of the TGIF Networking Hangout

    I hired Janice Hurlburt from Bizy Biz Virtual Assistant to help me launch a wordpress web site. Janice takes care of all of that stuff for me so I am free to create and post content valuable to my audience. Janice is always meticulous in her research and offers me options. It’s just like she says…she takes care of the tasks I don’t want to do or have time for, so I can do the parts I enjoy without stressing. I am so happy I connected with Janice and BizyBizVA!

  • Dr. Pat AllenDr. Pat AllenRelationship Specialist Author of “Getting to I Do”, founder of Want Institute

    Janice has been on board with me as our virtual assistant since Dec. 2012 and manages my monthly enewsletter and website content management for my websites. Janice consistently goes beyond what is expected, She is a conscientious person with a can-do attitude that I can count on. Her wealth of knowledge in doing internet research and her analytical skills has saved our office time and money! It is a pleasure working with Janice and would highly recommend using her services.

  • Warren RobbinsWarren RobbinsPartner and General Manager – Team Scarab Inc.

    I had the pleasure of working closely with Janice on the development of the company. With her engineering and project Management background, she was a tremendous asset to the enterprise in sourcing equipment for the operation, set up the financial spreadsheets that demonstrated the profitability of the operation, locate and decipher the legal regulations for operating in Honduras, and produced the business plan for the Corporation. Janice demonstrate her versatility and overall business experience. I can recommend her without reservation.

  • Dr. Simone RaviczDr. Simone RaviczCenter for Business and Life Brain Coaching – Guiding Small Business Owners & Entrepreneurs to Success

    I just wanted to leave a gigantic endorsement for Janice. She is incredibly professional, organized, enthusiastic and proactive in her work. Janice is an absolute wonder. She is incredibly proficient with social media, technology, various programs. She learns very quickly and is able to assume a great deal of responsibility. She is also creative and proactive. Her organizational skills are excellent and she takes a hugh weight off of me as my virtual assistant!

  • Laura ClancyLaura ClancyFounder and C.E.O. Muffin Toppled® Enterprises, Inc.

    Boy am I glad that I hired her! Janice knew exactly what I needed and provided excellent quality work. In addition, I found that the communication during the project was super clear and professional. She has an amazing ability to make difficult concepts easy to understand. Perhaps the most important part of using her services is that my productivity, profits and happiness quotients have skyrocketed. Ultimately, by investing in Janice’s web services, I’ve been able to work in my zone of genius and increase my profits.

  • Laura L.BushLaura L.BushOwner at Laura Bush, Writing and Consulting

    I enjoy working with Janice because she's responsive, prompt, courteous and very professional. As an experienced Virtual Assistant, she's also always working to stay current and knowledgeable about the best software and technologies. I highly recommend her.

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