Demonstrate that you care to your clients
Starting the new year to stay in touch with your clients is a great way to ensure a successful year ahead. Developing positive and meaningful relationships with your current, past, and future clients is essential for any business, as it opens up the door for more growth.
Now is a great time to take a moment to invest in your client relationships. Staying in touch with your clients throughout the year encourages mutual understanding and trust, allowing for further growth and opportunities.
Don’t be afraid to reach out to your clients and show that you care.
- Offer them personalized experiences and exclusive rewards.
- Set up regular check-ins to discuss progress, goals, and feedback.
- Show that you’re invested in their success and value them as customers.
- Keep them updated on new products or changes to your services or programs.
Some of my past clients pop up in my brain at odd times—while I’m walking, drinking a cup of coffee, or seeing a social media post. I think of them and wonder how they’re doing.
I want to keep in touch, reach out and say Hi, but several things seem to hold me back.
1. It’s been so long since we last spoke.
2. I am embarrassed that I did not keep in touch.
3. I’m overwhelmed with current projects.
Can you relate to this?
Maybe they think about me and wonder how I’m doing but don’t know how to go about it either.
Loyal clients are hard to find. If you have a lot of one-time clients you enjoy working with, the smart thing to do is to keep in touch. They’re popping up in your mind because you’re supposed to stay in touch.
(personal story) I worked with a business coach a while back. The coach helped me with personal boundaries issues and taking more time out for self-care. When we were at the end of my contract and I said I was good for now, I never heard from the coach again. Not a warm and fussy experience as a client.
Use Social Media to reconnect with your past clients. If your clients are not on social media or you have yet to connect as friends on social media, then reach out to associates, coaches, mentors, consultants, or professional contacts.
In other words, let’s build relationships this month with social media. Develop some good habits now that you can carry throughout the year.
How to keep in touch?
Current clients: Add a note to your Google calendar, spreadsheet or your CRM (Client Relationship Management) to reach out 2 weeks to a month after the project is completed, then 3 months.
Past Clients over 3 months: Add a note to your calendar so that every 3-6 months, you’re reaching out with an email or phone call.
Note: I use Google Calendar, Honeybook and Mailchimp. Recently I discovered Remember the Milk app as a free tool for tasks management and CRM. Also, one of my clients uses Google Tasks, which syncs with Google calendar. Another simple task management method.
What do you say? Say hello. Ask how they’re doing and how you can help them. It’s easy to assume that your past clients will contact you when you need support, but why not just ask them? ”What are you working on?” or “Is there something I can support you with?” You might just be surprised by what you find out!
What’s the impact of not communicating between projects?
If you don’t reach out to your clients, your clients could interpret your lack of contact as a lack of interest in them.
Other companies are taking the opportunity to stay in touch, learning about their preferences and needs, and sending helpful resources. Make sure you stay top-of-mind when they’re ready for their next project!
What can you do to turn that around?
Stay in touch. Send information of value that you know your client would want to know.
Reach out to inactive clients, talk to them, and invite them to a Zoom chat or phone call.
Send a “thinking of you” card. It’s appropriate to share what you’ve been working on (new program or product)
Hire a Virtual Professional to send regular emails as follow-up emails.
The 5 most common reasons a client will leave you:
Remember what they say.
ASSUME means making an ASS of U and Me
You assume if they need you, they will call.
You assume they have no interest in services other than the project you completed.
You assume they are safe clients who don’t need any more attention and they surprise us by leaving you.
You assume they are yours forever, and we’re friends, and they are happy with the work.
You assume they don’t have the money.
Take the time to include your follow-up efforts with your one-time project clients and ongoing clients.
It’s much less expensive to turn a one-time client into a long-term client than to acquire a new one.
Make new friends, but keep the old. One is silver,the other is gold
~ by Sue Lynch