About Janice Hurlburt

I help coaches and entrepreneurs shine their expertise online, by making the process of building their online presence fun, simple, and ready-for-success.

My digital agency will take care of the technology for you, help you shine like a star and get your expertise and efforts noticed. When you make me your partner in online management, I become the navigator of your journey, helping you map your success, attract the right clients, grow online and make more money.

Using How-To Guides to Attract Audience and Strengthen Your Brand

February 18, 2022 By Janice Hurlburt Leave a Comment

How many times a day do you search for “How-To,” “Where is,” or “When is” to find the info you need?

Are you a Google Nerd or a moderate-to-avid Google Search user? I know I am!

In this article, I’m going to talk about how to position yourself online, so that when your potential clients search for information it is to your advantage.

How? By creating How-To guides that provide them with the answers they are searching for.

Let me start with a personal story that shows an example of how your “how-to” guide can attract your desired audiences:

Recently, I drove a friend who had fallen and needed medical assistance to an Urgent Care center. The Doctor informed us that my friend had fractured his 8th and 9th ribs, and got a hematoma on the 10th rib.

Now, I am not claiming to have a Google Degree in medicine, but I did find some very helpful guides for my friend on “How to Take Care of a Fractured Rib.” Whoever published that info is getting lots of hits both from people who have fractured a rib, and their loved ones.

When I needed help finding information on how to help heal fractures, I found the resources I was searching for because they position themselves as an expert.

Every time you share your expertise online, your audience will consider you an authority on the subject. They will want to get to know you, read your guides and will consider you a caring expert.

AND they will recommend you to associates, friends and family.

That’s just one example of why publishing a How-to Guide, Checklist or Infographic is an excellent way to attract your desired audience to your website AND position yourself as an authority on topics related to your services or expertise.

Is it really worth the effort?

How-To guides require a little more effort, resources and time to produce than your social posts, YES! It is absolutely worth it.

Here are THREE reasons why.

1). It will help readers solve a problem or achieve the result they are looking for. This in turn makes them feel relieved and happy, and they relate that relief to YOU and YOUR GUIDE. You have taken the first step in making them love you!

2). It will put you out there, demonstrating your authority and strengthening your brand identity.

3). It shows you truly want to help them by creating valuable content for your audience, which in turn means you actually care about them. People are more likely to do business with someone whom they believe genuinely cares about them.

A How-To Guide generates great leads for your signature program, building up your email list by encouraging people to sign up.

Creating a PDF How-To guide is the easiest type of lead magnet (freebie) that you can do to give people valuable tips and information. To get started on coming up with an amazing How-To guide. Click here to download “Your Best Freebie Idea.”

How to market your business effectively with blogs?

October 20, 2021 By Janice Hurlburt Leave a Comment

Did you know that business owners who consistently blog see 67 percent more leads than those who don’t?

And 57 percent of marketers say they have gained customers specifically through blogging. (According to OptinMonster (August 2020)

There are a lot of websites online competing for your attention. Therefore, when writing a blog. Your #1 goal is to grab the reader’s attention and keep it for as long as you can.

But what’s the easiest way to do this? To keep them wanting to read more?

Try this:

A humorous post
Write a personal blog about a life event
Write how one of your services changed a person’s life

The key is to have an interesting topic, and an original writing style,

Are you a fan of blogging?

You may already be a fan of blogging and know that you can use your blog to build awareness of your products and services, as well as to help people know that you’re a credible authority in your field.

But did you know that it can turn your blog into a lead generation machine? In other words, you can use your blog to inspire people to join your email list.

Everyone agrees that turning your blog into a lead generation engine is no easy effort, but here’s the thing, the efforts you make to do so will yield benefits for you for years to come. You will attract more people you want to work with and make a difference in their lives as you answer the questions they have about your area of expertise.

Here are five simple steps to turn your blog into a lead generation engine.

1. Blog! Commit to doing it consistently. Once a week is best. Once a month is minimum.

2. Give your visitors a way to subscribe to your content. Adding a subscription mechanism and what they can expect in exchange for their name and email address helps get more people on your email list so you can nurture them until they’re ready to take the next step.

3. A word of warning: Don’t just say “subscribe to my newsletter.” You have to give people reasons for signing up. List a few bullet points of benefits they’ll receive. Or, give your newsletter a name that speaks to the benefits.

Here are a few examples of a headline you can use to invite your audience to subscribe.
• The Yes newsletter for digital agencies
• The coaching conversion newsletter
• The 40 and fit newsletter

You get the idea of headlines you can use like the image above “Keep up to date with us” is about a couple sailing around the world with kids.

3. If you have a blog, identify your best-performing 3-5 blog posts.

If you’re not tracking metrics, no worries—just pick the 3-5 blog posts that touch on the major services you offer.

Inside those blog posts, see if you can identify areas where you might be able to add a lead magnet (see example in the image below) that will give the reader more information on whatever it is you’re talking about.

A deeper dive. An Insider’s Guide. A checklist. A template. Place an invitation to grab that lead magnet right inside your blog post.

4. Take the time to write quality blog content. If it’s not your zone of genius, hire someone who’s passionate about writing content for clients. And follow these blog-writing tips as well:

Write blog posts for your ideal client, not yourself.
Ensure your blog content is readable, engaging and incorporates images. Use stock or custom images, or, for a really personal touch, use pictures you’ve taken.
Use keywords that your audience is searching for. Check out a free tool like Neil Patel’s Ubersuggest. https://neilpatel.com/ubersuggest/
Build trust and offer value. Keep in mind when writing: Is your blog content helping your ideal client (avatar) solve their pain points?

5. Keep your blog posts fresh and up-to-date. If you find new information or another story that would work well in a previously published post, update that post. ADD a note in brackets at the top of the blog [Updated: 00/00/2021] Google likes it when you update posts.

Link to other blog posts you’ve written whenever possible. Google likes it when one of your blog posts links to other blog posts and pages on your website. When people are searching for a particular topic and see that you’ve written a variety of quality, timely content around it, you’ll rank higher and build more credibility.

If you are already blogging, great! Be sure to be consistent and check to see that you are up on some of the strategies listed above.

If not, I know you know it is time to start. Start small with a commitment to blog once a month and build to twice a month. A blog can be 300 words and that is possible in 30 minutes.

Inside the Confident Marketing Every Day Membership we will be covering topics this month on “Writing headlines”, “Researching best hashtags to use in your business”, “How to grow your business using gated content.”

RESOURCES and Links mentioned in this blog: General Blogging Statistics — https://optinmonster.com/blogging-statistics/
https://www.ineedcopy.com/elements-high-quality-blog-post/

Is Social Listening Tools Important to understand?

October 11, 2021 By Janice Hurlburt Leave a Comment

Why Does Social Listening Matter for Small Businesses and Entrepreneurs?

Whether you’re a consultant, virtual assistant, entrepreneur, or a corporation, If you don’t listen to your audience, you won’t know what your audience wants.

All too often, we’re guessing, not listening. We’re taking action, but not strategic ones.

Social listening is frequently used by bigger corporations who can pay for social listening tools to track keywords, topics to monitor and to know what competitors are up to in real-time.

But what about small business owners, consultants and freelancers? What can we do if we don’t have a marketing budget for social listening tools to gather insight data?

If you know the answers to the following questions, you are 1 step ahead of everyone else:

Who is your target audience?
Not sure, who are your target audience is, Click here to read about “Understanding Target Audience: Definition and Types”
What do they truly want, and how can you connect with them more effectively?
What is your solution to their No. 1 pressing problem?

If these are questions you’ve asked yourself before, and you know the answers, then the following tactical steps are what you can do right away on your own for free.

Research your most frequently asked questions from your ideal client and create a FAQ page on your website.
Determine what your ideal client’s most common issues are. And figure out how to solve those issues and include these common issues in your blogs, social Media posts, newsletters, YouTube, videos or audio where you can talk about your solution to those issues.
Figure out what your customers love about you. And leverage that information to build campaigns or content you know will resonate.
Identify the key traits of your top social media contacts and then use those traits to target new social audiences.

Inside the Confident Marketing Every Day Membership we will be covering topics “Writing headlines”, “Researching best hashtags to use in your business”, “How to grow your business using gated content”. Don’t miss out!

Sign up to be a member of Confident Marketing Every Day. As a member you will receive weekly actions and monthly know-how you need to market your business with confidence. Check it out!

It’s the little things that counts!

August 5, 2021 By Janice Hurlburt Leave a Comment

3 simple marketing tips for making the little things count

It’s the little stuff that counts, right?

Life is all about the little things that make it worth living. It’s the little things that make the big things easier.

Whether it’s keeping cool rather than losing our patience when tech issues happen on our computer or getting to bed at a decent hour to get your sleep and recharge.

I’m not saying that it’s not important to set goals and make large plans. But the thing is, small things matter even more in terms of daily marketing practices and growing your business online.

The little things that you do every day are what make the big things happen in the marketing of your business.

But how do you make the little things happen?

Here are 3 simple marketing tips for making the little things count with your marketing efforts in a way that counts.

1. Lead generation is the process of finding new potential clients.

We all know we have to generate leads to gain new clients. The best way is to reach out to your prospects where they hang out. I mean where they are on social media. For instance, Facebook. Share value content (share-worthy) with your followers, and they will share it with their friends and colleagues. In return, when you see a video or post that you like, share it!

2. Doing videos on Facebook or Instagram at least 3 times a week.

A video is an excellent way to engage your audience, build a relationship with them, and ultimately turn them into leads.

You know what they say, “a picture is worth a thousand words.” Well, the same is true with videos. Videos can be a powerful way to connect with prospects and build relationships.

If you’re not incorporating video into your marketing (and you should be), you’re missing out on a big opportunity. You want more people to visit your website and you want them to subscribe to your newsletter, BUT keep in mind the best clients or customers fill out a lead form instead of “click here” to subscribe to an email list.

You may be thinking, I have a problem! I am not where to start? What to talk about? Where to do the videos?

I know the feeling! It is a common problem even with people who have experience doing videos, the big difference is, the more you do them, the more natural it will be for you and your ideal clients will see this.

3. Ongoing Nurture: It’s often said that a majority of new contacts will never buy from you. That’s true. It’s also true that a majority of your contacts are not ready to buy.

Therefore, we want to keep connecting with those contacts. We continue cultivating a relationship with them, by shifting our focus from lead generation to ongoing nurturing.

To nurture contacts, you continue conversations by consistently sending them content that helps them solve their problems, thereby building credibility and trust so they become ready to buy.

Ask yourself these simple questions

1. Are you providing value to your contacts?

2. Are you spending your time with contacts ready to buy?

3. Are you investing in relationships with your contacts?

If you answered “yes” to any of these questions, then you’re on the right track.

But if you answered “no” to any of these questions, then you need to consider doing something about it.

If you want to make more money in your business, you need to be proactive.

So I will leave you with this thought.

It’s the little things that you do that will make the big things happen. Keep it simple.

QUIZ: There are many ways to see how you stack up with your marketing skills. You can take this quiz to find out if you’re too confident, not confident enough, or just right. CLICK HERE to take a simple 5 question quiz that will help you determine where you fall with your marketing abilities.

What is your deepest fear?

March 28, 2021 By Janice Hurlburt Leave a Comment

Has fear been holding you back? Has it stopped you from growing your business? Is fear keeping the success you envision a dream instead of reality?

You’re not alone.

I struggle with fears, too, the biggest being did I do enough and am I good enough. Other fears pay a visit from time to time; in fact most of them hit all of us at some point or another during our entrepreneurial journeys:

Fear of not being liked
Fear of being judged
Fear of losing control
Fear of failure
Fear of having no safety net
Fear of having no certainty, no plan
Fear of time, losing time
Fear of success
Fear of not knowing what to do or what to do next.

For you, fear might creep in when you’re getting ready for your first discovery call, talking about your services, or submitting a proposal to a new prospect.

When fear taps me on the shoulder, I bring to mind three thoughts that keep me going every day.
Maybe they’ll help you, as well:

I can do this.
I will figure it out.
I believe in myself.

Each time you feel fear rising, let it go by adopting those three thoughts as your mantra. When you sense the fear, say the words to yourself:

I can do this.
I will figure it out.
I believe in myself.

If you continue this practice, you’ll discover that fear isn’t in the driver’s seat anymore. Instead, a bigger part of you is in charge, a part that knows, in the end, that you have nothing to fear other than missing out on the chance to change your life.

You’re not alone. We are here together to support each other even when fear slaps us in the face.
Share your fear so we can help you overcome them, share your wins so we can stand up and cheer!

Check out this short video, click on the image below.

What is your deepest fear? — Presented by SOULPANCAKE.com, Produced, Directed, & Edited by Nick P Ross & Tom Murphy, Produced by Scott Miller, Gaslamp Entertainment Director of Photography – Kyle Fallon DIT – Trevor Taylor, Music: Epigram – The Beginning of Anything.

Watch this short 3-minute video where 100 people talk about their greatest fears.
You can learn more about SOULPANCAKE.com on their Facebook page.
https://www.facebook.com/soulpancake

Does Your Online Scheduler Do This?

January 10, 2021 By Janice Hurlburt

An Actionable Productivity Tip

Today I want to talk about my favorite program—it helps my business run more efficiently AND has helped me get a lot more clients!

That program is Acuity Online Scheduling.

By using Acuity Online Scheduling, everything is taken care of for me.

All You Have to do is Show Up

Acuity puts appointments directly on your calendar and then sends you (and your clients) reminders when those appointments are approaching. The integration with Google means that you can get desktop and phone reminders—sounds and/or pop-ups—reminding you that you have an appointment in 30 minutes (or time you choose), giving you enough time to clear the deck and put on your game face!

When someone books a specific type of appointment with you, you can also have Acuity give them a built-in questionnaire, right during the booking process. Their responses show up in Acuity, in your email, and right within Google calendar so you can see what the call is about when you get that 30-minute pre-call notification.

When you get on the phone or your Zoom call, you’re ready to serve!

What’s that? Do You Hear the CaChing of Money Going into Your Account?

Did you know that Acuity can process payments while a client is booking their appointment? It’s a seamless operation. You no longer have to send an invoice because you can get paid in full before you start the appointment! You’re paid your value ahead of time. Too many business owners bill after the fact, sometimes waiting 30-60 days for payment.

No more! Set Sale … I mean … Set $ail!

One Simple Step to Send out Post-Appointment Follow-up Emails

For each of your appointment types, you can have Acuity automatically send a follow-up email. (You can send six follow-up emails with the next level up.) Depending on what type of appointment it is, you can send them a digital download that makes you look more professional (and valuable!) in their eyes. You can also ask for an evaluation of their experience or remind them of their next step – anything you want to help them succeed and keep them as a client!

This is only the tip of the iceberg of what Acuity Online Scheduling can do for your business and your life!

Click here to receive 7 more tips on raising your $ails with your online scheduling program.

Click HERE for more online scheduler tips

Why am I Using Nautical Terms on my Website

January 9, 2021 By Janice Hurlburt Leave a Comment

Have you notice I talk about sailing and use nautical terms in my emails and on my website? Even my email sign-off has “Bringing you Fair Winds and Calm Seas?”

It all begin when I was only five years old, I fantasized about living on a tropical island near the ocean. My ex-husband, had a similar dream, and I wanted to make sure this became a reality for both of us. We started looking for a boat in 1987 and upon selling our business in 1993, our years of hard work paid off. We sold the company at a price that allowed us to follow our mutual desire.

This dream was not only for the love of sailing but more to move freely from Point A to Point B and meet new people on our journey. There is a camaraderie in the sailing community that I have never experienced living on-land.

A Dream Realized

We purchased an Alajuela 48’ sailboat in 1991. Knowing I wasn’t ready to cast off, I attended Orange Coast College School of Sailing and Seamanship in Newport Beach, California. The curriculum included Coastal Navigation, Marine Weather, Survival at Sea, Sailmaking, Marlinspike Seamanship, and All about Anchoring. I had the privilege of studying Medicine at Sea with well-known Dr. Don McGillis and learned from two of the best, Lin and Larry Pardey, about Storm Tactics.

Who knew about all of the topics I needed to become an expert to make my dream come true! Similar to what business owners experience as they don all the hats required by entrepreneurs!

My penchant for entrepreneurship became evident while outfitting our sailboat Lachesa. I worked at West Marine as the Department Manager of Safety and Navigation, Nautical Charts, and Marine Books at the Point Loma, Shelter Island location. This education provided me with a wealth of knowledge for my coming adventure.

Cast Off!

We launched Lachesa in June 1993 and sailed from San Diego, California to the Sea of Cortez, Mexico, and on to Central America. What a day that was. I was filled with excitement, joy, and, admittedly, a lot of anxiety.

However, rather than just living life in paradise and having umbrella Pina Coladas drinks, we quickly realized we enjoyed taking people out sailing. We wanted them to experience sailing on a nice sailboat and seeing 20’ mantras and humpback whales. We would head out when we wanted and return when ready. No fixed schedule.

1993 on the Internet

When we cast off our lines in San Diego, I had a laptop computer with an email account with AOL. I had no idea how I would send emails off the boat or what I was doing on the computer; it was a traveling journalist who shared her computer tips and set me up with Hotmail.
There I was in the Sea of Cortez, Mexico learning all about the internet in a remote location. I use to lug my big laptop from the sailboat to the marina office in various ports and hookup to their DSL landline to upload emails and download my newsletter to family, friends, and associates.

Seven Wonderful Years

Seven years of living on a sailboat and traveling the waters along remote coastal communities strengthened my self-reliance and intuitive ability to think three steps ahead, planning and executing ideas from start to finish.

We decided we would have to go “home” to the mainland because it would have cost $35,000 (in 1993 currency) to have our boat imported into the country. The games we had to play to stay in Costa Rica got to be too much.
For instance, Richard had to go to Nicaragua every three months to renew his visa, I was left alone on the boat for four days, and it was not a good idea to leave the vessel without someone on board. I don’t remember being scared, I just accepted this as a standard operating procedure.

Sail On

When we made the hard decision to return to dry land and back to the states, I knew I wanted to use my enthusiastic, energetic, and highly motivated “people person” self to assist others with meaningful work, aka business owners. I want to provide that same feeling of the community I felt onboard with my community of clients.

What I learned from living abroad and coming back to the states is how you have to take the risk to live life to the fullest, experience things in life you never imagine would see. If I had not taken the chance to leave everything that I am familiar with, I would not have experienced the simplicity of living on a sailboat in a faraway place and being one with nature.

So this is why I leave each of my messages to you with “Bringing you Fair Winds and Calm Seas.”

Are You Leaving Money on the Table

January 5, 2021 By Janice Hurlburt

An Actionable Productivity Tip

Lead magnets, opt-ins, freebies; they go by several names but the intent is the same. You try to entice someone in your target market to join your email list. You want to give them the opportunity to get to know, like, and trust you, AND to help those people on your email list with their struggles and challenges.

Recently I asked my business coach for her thoughts on what new resource I could offer you and those not on my email list as a new freebie. She was already familiar with my existing offers, and said that they were too cumbersome. While valuable, she said, they had too much content in them to help people be successful.

I gulped when I heard this.

I had spent so much time on those gifts.

Then she asked me this awesome question: “Janice, in all the work you’ve done with hundreds of entrepreneurs taking their business online, what is the ONE thing that everyone needs to get better at doing?”

My immediate reaction was that people don’t follow up. We don’t follow up with our warm leads, our former clients, phone calls, and emails. To be honest, I’ve been guilty of this, and so have my clients. In addition to not following up with simple tasks AFTER we have created a new program or webinar, launched it, we then let it drop off our radar because we had no follow-up plan.

The big realization I had is that we’re leaving BIG MONEY on the table.

And that’s why I created a very simple method you can use to avoid subscribing to a costly CRM program, at least right now, while you’re ramping up. I call it the Raise Your $ails system. And you can learn about it in this very consumable freebie (my coach will be proud!)—Raise Your $ails, a DIY Method to Increase Your Sales.

Raise Your $ails, a DIY Method to Increase Your Sales

There you have it. Now you might be thinking, this method won’t work for you because you want it electronic based, your calendar, or you rather use a spreadsheet. You may certainly re-engineer the method to fit your style. The key elements to keep in mind are:

Keep it simple. If it is not something that is easy to follow and you commit to doing everyday, there is no point.
Don’t buy some new-fangled app. I can guarantee if you don’t tie it into something you are already doing, it will fail. Again. Trust me, I’ve tried.
Start now. Stop leaving money on the table by pulling up the anchor that is dragging you down and take the first step.

How to Increase Sales with Existing Clients

January 4, 2021 By Janice Hurlburt

An Actionable Sales Tip

One of my former clients, let’s call her Cynthia, was complaining about a slow period in her business. I asked her if she’d lost any clients recently and she said, “Not really.”

Her wishy-washy answer told me to probe a little more. I asked when she last spoke with her clients… either over the phone or by email. She admitted that she rarely contacted her clients unless they called with a task or a project request. I asked her why she didn’t regularly speak with her clients.

Cynthia thought for a moment and finally admitted that she is afraid they will complain.
This is a common fear among business owners. Why do we do this to ourselves?

What Do Your Favorite Clients Say?

I asked Cynthia to tell me about her favorite client. Why was this person at the top of her list? She said that she loves her services and the results they’ve achieved. She pays her invoices immediately and never questions a bill. She has increased her requests for additional services and is a dream to work with.

I then asked Cynthia what the lifetime value of this client might be. She quickly responded, easily six figures.

When I asked her if she would have a problem calling this client, Cynthia said no, I talk with her so much, it’s no big deal to call her again.

If You Talk to Clients Regularly, It Becomes the Culture of Your Business

I asked Cynthia if she had a few other clients that she classified as favorites and if she thought she could call them to check in.

Cynthia did as I suggested. One of her clients said that she’d been on his mind for weeks, but he hadn’t gotten in touch. He went on to say that he needed more of her services.

$ails Up!

If Cynthia hadn’t made the first move, who knows how long it would have taken him to contact her?

That follow-up brought in an upswing of 10% increased sales over the next six months. Enough that Cynthia was finally able to hire a VA (Virtual Assistant) to help with some of her admin. The lifetime value of her client skyrocketed!

Cynthia continued to work through her current client list. Some calls generated new $ails and some left with a “thanks for calling. I look forward to talking to you again soon.”

Every call was a positive experience. So much so that Cynthia is now working through her past client list, no longer afraid she is going to only hear complaints. She now has goals for how many calls she will make a week and when she gets through the list she will start over again. Meanwhile, sales are up from her client list and new referrals.

It’s Your Turn

How often do you check in with your clients? Now is the time. We’re in a global pandemic and people need to know you care about them. And they might even have more work for you!

• Action Step: Follow up with your top 10 clients just to see how they’re doing—even the clients you’re working with now.
Click here to download this sample $ails Up! script that you can use over and over or follow the $ails Up! script below.

Inactive Clients

Hi [Name]! I was [driving down the road, at the dog park, something relative to them] and I thought of you. I wanted to check in and see how you’re doing.

Let the conversation casually flow. No sales, no requests. Just be you and follow their lead.

If nothing comes up naturally, depending on your business or product, finish the conversation with a single statement such as, “It’s been nice talking to you! If there is ever anything I can help you with, don’t hesitate to call.”

Active Clients

Hi [Name]! I was [reviewing your file, reading emails, at the dog park, something relative to them] and I thought of you. I wanted to check in and see how everything is going.

Let the conversation casually flow. You can talk about their account or just life in general. No sales, no requests. Just be you and follow their lead.

I cannot count the number of times I’ve done this and my former client said, “I have been thinking about calling you.” Give it a try – if you’re nervous about calling your top ten clients, call your favorite client and practice on them. If they happen to also be a friend, tell them what you are doing and ask for their feedback.

The important thing is to do as Nike would say, Just Do It!