Janice Hurlburt, Author at Managing Your Online Visibility so You're Seen and Known Online.

About Janice Hurlburt

I help coaches and entrepreneurs shine their expertise online, by making the process of building their online presence fun, simple, and ready-for-success.

My digital agency will take care of the technology for you, help you shine like a star and get your expertise and efforts noticed. When you make me your partner in online management, I become the navigator of your journey, helping you map your success, attract the right clients, grow online and make more money.

5 mistakes to avoid when promoting your business

October 5, 2023 By Janice Hurlburt Leave a Comment

Maximizing the impact of promoting

The question is: Are you promoting your products consistently?
We create fabulous client attraction-free offers and develop amazing products and services that we know can benefit our audience.

However, it’s not as simple as just ‘putting the word out.’ We have to create different types of content for various channels, from blog posts to marketing emails to social media. It is often overwhelming.

Promotion is crucial for small businesses. Even if you have the best products or services, you’ll miss out on valuable opportunities without consistent and targeted promotion.

Just the other day, my business coach gave me a reality check. I designed a product, a video landing page with an Acuity Scheduling link, three years ago for a webinar collaboration with Acuity Scheduling. It gathered digital dust until someone recently discovered the video landing page organically and took action. This was a wake-up call; it’s time to revive and showcase that product using refined marketing strategies.

Here are some common mistakes to avoid when promoting your products or services.
See how many apply to you.

1. Missing out on the power of storytelling

No one is interested in buying a product unless it solves their immediate problem. Instead of selling them a product, tell them a story, share your experiences, and show them how your product can help in solving their problem or the desired outcome they are looking for.

Your stories are a personal connection where you share your passion and conviction behind what you are selling because, at the end of the day, people are buying from people they connect with.

Rather than highlighting the benefits and features, use the story to illustrate how they can change the game. It will still cover the needed points but also add emotional engagement with your audience, deepening the connection with your followers.

This is why the platforms Tic-Toc, and Reels on Instagram are having such a huge movement. Storytelling and personal stories are all the rage and it’s working as people crave to connect.

They want to hear your perspective. You want to show your excitement about the results your services provide people rather than talking about your services.

Get out there and tell your story!

Are You Promoting or Spamming?

If you spam your customers, you’re making a huge marketing mistake.

We are advised to sell on social media and other platforms. “Selling” often becomes bragging and thereby comes across as spam. To build trust with your posts, follow these tips.

When you’re promoting your product

Don’t post links with every comment or message you leave in a social media group.
Create an 80-20 mix of educational posts and promotional posts.
Only add people to your email list who give you permission.

Practice these recommendations, and you will see the number of followers increase.

Takeaway: Here are a few ways to provide value and promote your business without feeling spammy:

Ask a client who can vouch for your product or services and sing its praises without seeming too sales-y to write or record a testimonial for you.
Tell stories and help answer questions. Be confident in sharing your promotion with passion and conviction.
Share relevant and helpful content to your target audience to provide value and build trust. This trust will lead to sales.
Offer free resources. Giving away free information that solves their problem is a great way to show your audience that you’re an expert in your niche. (field, industry or expertise)

3. No website?!!?

There are still a significant number of small companies lacking websites in the USA and globally.

Having a website is crucial for any business, consultant, or coach. If you have been working one-on-one in person, you need to seriously think about how to shift your business online to serve more people virtually from anywhere.

Most people seeking a solution for their pressing problem will search the internet for the magical answer. If you are not on the web, they will not find you. Even when a friend recommends someone, they usually search “Google you.”

If you are not on the internet, Facebook, LinkedIn, or Instagram, you will potentially lose potential clients or sales. Customers will look for information before making a purchase, so they will be reluctant to invest.

Takeaway: You don’t need an extravagant website, but you need to be seen.
A single-page website is an excellent start. We offer website design services. In fact, over the last 3 years, single-page websites have been my most popular package.

Click on the images below to view single-page websites.

Soulutionsleadership.com

Human Design With Jen

All About U Life Coaching

You don’t have an active social media presence

You might think these are not essential for your business, but they are.

As I was saying above a website is the most basic form of marketing; it is essentially an electronic billboard that is viewable at all hours of the day. It is not just a piece of real estate, but an active marketing tool; with content that can be updated regularly and tailored to your customers’ needs.

An active social media presence has become another essential tool for marketing your business. People are now more likely to trust a product or service recommended by a social media friend than something they have read in a Google Ad. As well as being a great way to connect with your existing customers directly, social media is an excellent marketing tool for the widest possible reach.

Takeaway: You can start with just one social media site to get your feet wet. Do a little research with your clients to see where they hang out online and give that one a try. There is a tremendous amount of free information out there on getting started. If you want to have a chat to get my take on what I think would work for you, you can book a 20-minute free call here. Click Here

You Are Not Using “Google My Profile”

Did you know you can tell Google how to promote you and your products?

This new approach is simple and effective, and more and more companies are taking advantage of it.

The Google My Business profile lets you add information about your business that appears on Google search results for your company’s name. It’s an important piece of your overall marketing strategy as it’s one of the first ways potential customers will learn about your business.

Takeaway: You can create a Google My Profile post like the (example below).

Once you’ve completed your profile, you’ll want to continue to update product information with pictures and events using SEO keywords to ensure that Google can see it.

Simple steps to get started:

Schedule some time to create your Google Business account and your Google Business Profile.
Once you have it up and LIVE, email me so I can review it.
Google My Business posts can generate traffic to your website, increase brand awareness, and drive conversions.

Below is another example where you can see at the top how you can create posts like ‘ An Event,‘ ‘What’s new‘ and ‘Offer.”

It is a one-stop shop where customers can find all the information they need about you and your business. It allows users to rate your company, leave reviews and learn more about your services.

Suppose you are interested in setting this up for your business. I recommend clicking on this link to set up your own Google Your Business account.

How to Truly Be Remembered Online

September 17, 2023 By Janice Hurlburt Leave a Comment

In this digital era, just setting up a profile or starting a brand online doesn’t guarantee that people will notice or interact with it. With constantly changing algorithms, standing out from the crowd can be challenging. But today’s marketers know online success is more than just playing the algorithm game.

Do you find you are questioning yourself?

There must be something else I am missing.
Why am I hearing the same marketing expert’s tips over and over?

Indeed, the constantly echoed tips from marketing experts can leave you feeling stuck in a loop, eager to find that missing puzzle piece in your strategy. It is a feeling that many share and the truth lies in the willingness to step beyond the conventional pathway.

It’s about daring to carve out a unique space in the online world, one that resonates genuinely with your brand and what you offer. This doesn’t just involve playing by the book but being open to experimentation, finding what suits you, and leaving a mark that is undeniably ‘you.’

The truth to be in the limelight isn’t about being seen—it’s about being remembered. Consistently delivering value (content, video, etc.) and building genuine relationships with your audience are ways to stay top of mind.

1. Understanding the Digital Landscape:

Keep up with Algorithms: When it comes to algorithms, it’s essential to stay in the loop with social media platform updates to maintain your visibility.

In simple terms, algorithms are rules that these platforms use to decide what content appears on your feed. These rules change often. When they do, what worked yesterday to make your profile or brand visible might not work today.

What can you do to learn algorithms?

Follow platform announcements
Subscribe to digital marketing newsletters, medium or substack
Read blogs and books, and listen to podcasts
Join online communities
Consult with experts
Analytic reviews

2. Content is King:

Quality Over Quantity: Consistently produce high-quality content that engages and resonates with your audience.

Mix It Up: Keep things fresh and exciting by incorporating diverse content like videos, articles, infographics, and podcasts to engage your audience.

3. Easy ways to Engage and interact:

Prompt Responses: Interact with your followers by promptly responding to comments and messages.
Host Live Sessions or Local Workshops: Use live or virtual events to engage with your audience in real-time.
Polls and Feedback: Use polls and solicit feedback to understand your audience’s wants.

4. Analytics and Data-Driven Decisions:

Track Performance: Use tools to measure the performance of your content. Understand what’s working and what isn’t.

If you’re using social media platforms like Facebook or Instagram for your business, you’re in luck! These platforms have built-in tools that show you how well your posts are doing. You can usually find these in a section labeled ‘Analytics’ or ‘Insights,’ often located in the menu or settings of your business profile. Here, you’ll find various statistics showing how many people have seen your post, interacted with it, and more. Tools like Google Analytics can be helpful with a website.

Why pay attention to your analytics?

Let’s imagine you’re going on a treasure hunt. You look for clues to find the gems ???? . That’s precisely what analytics tools do for you online. They give you ‘clues’ such as how many people visited your page, liked your post, or shared your content. These clues can help you understand what your audience wants or doesn’t like.

Essential Tools to Optimize Your Content Performance

Google Analytics (Free)

A powerhouse tool that provides detailed statistics and analytics of your web traffic and is an essential tool for marketing.

Hotjar (Free and Paid Versions)

A great tool for understanding user behavior on your website through heatmaps, session recordings, and surveys.

SEMrush (Free and Paid Versions)

A comprehensive tool that helps in keyword research, tracking keyword strategy used by your competitors, runs an SEO audit of your blog, and looks for backlinking opportunities.

Hootsuite or Buffer (Free and Paid Versions)

Both tools offer fantastic solutions for scheduling your content across various social media platforms, saving you time and helping to maintain a consistent posting schedule.
SurveyMonkey (Free and Paid Versions)

Google Search Console (Free)

A tool by Google that allows you to monitor, maintain, and troubleshoot your site’s presence in Google Search results.

5. Collaborations and Partnerships:

Influencer Collaborations: Partner with influencers in your domain to expand your reach.
Guest Posts and Features: Share your expertise on other platforms or blogs to reach new audiences.

6. SEO and SEM:

Optimization: Ensure your content is SEO-friendly to maintain a strong presence in search engine results. Click here to read Moz Beginner’s Guide to SEO

7. Consistency is Key:

Regular Updates: Keep your online (social media or website blogs) channels updated regularly, even if it’s a status update or a short status post can make a big difference in keeping your audience engaged.
Scheduled Posts: Use scheduling tools to ensure a steady flow of content, even when you’re busy.

8. Continuous Learning and Adaptation:

Stay Updated: The digital world is ever-changing. Attend workshops, webinars, and courses to keep your strategies fresh.

Understanding and implementing these strategies ensures that their brand or profile remains in the limelight.

Before we wrap up, let’s touch on three quick secrets that can elevate your online presence and help you remain top of mind for your audience:

1) Harness the Power of Storytelling

Personal anecdotes: Share personal stories or experiences that resonate with your brand message.
Customer stories: Showcase testimonials or stories from your clients, helping to build trust and a sense of community.

2) Experiment with Different Media

Podcasts: Consider starting a podcast or being a guest on other podcasts to reach a new audience.
Infographics: Utilize infographics to present data in a visually appealing and easily digestible way.

3) Be a Source of Inspiration and Positivity

Congratulatory Comments: Be the first to applaud and appreciate others’ comments in groups and your pages/posts.
Inspirational quotes: Share thought-provoking quotes or motivational content that aligns with your brand voice.
Positive news: In a world filled with negative news, be a source of positivity by sharing good news stories or achievements in your industry.

Strategies for Writing Headlines that Demand Attention

August 31, 2023 By Janice Hurlburt Leave a Comment

Use a Headline That Ignites Curiosity!

Email marketing is still one of the most effective ways to engage with your audience, with the email subject line as its crowning glory. A well-crafted subject line will increase open rates, boost engagement, and improve conversions. In a study by Marketo, it was found that the magic number for an email subject line is 41 characters, roughly equivalent to 7 words.

Image Source: Marko

Headline Examples

“Work can Wait – These Sales are THAT Good” (41 characters)

“Make a Meatless Loaf Even Meat Lovers Will Love” (47 characters)

“7 Habits That’ll Make You the Leader Your Colleagues Aspire to Be” (65 characters)

Which of the above grabs your attention the best? What’s the corresponding character count? See the difference?

The beauty of adhering to this character length is twofold. First, it ensures that your subject line is fully visible in your customer’s email inbox.

Secondly, it is concise enough to be quickly absorbed while scrolling through an inbox yet long enough to convey meaningful information.

Preview Text: The Unsung Hero

While we focus on crafting the perfect subject line, the preview text often gets overlooked. The snippet that appears after the subject line in a client’s inbox provides a secondary hook to engage the reader. Well-written preview text complements your subject line and sets the tone for the email’s content. Think of it as a movie trailer—it gives a glimpse of what to expect, thereby heightening interest and curiosity.

Social Media Headlines – The Other Half of the Equation

With the increasing consumption of social media content, the value of a compelling headline extends beyond your email campaigns. In fact, a good headline is perhaps even more vital in the context of social media, where the competition for attention is fierce, and scrolling is endless.

The Science Behind Social Media Headlines

A captivating social media headline triggers an emotional response, whether it’s curiosity, joy, or surprise. It compels the reader to hit “more” to read the full post, leading to higher engagement rates. When you combine that with visually appealing images or video content, you’re sitting on a goldmine!

Similarities and Differences

Both email subject lines and social media headlines aim to grab attention, spark interest, and encourage further action. However, while email subject lines have the luxury of accompanying preview text to support them, social media headlines often stand alone, making them all the more critical.

Tips for Crafting Irresistible Email and Social Media Titles

Be Concise: The idea is to convey a compelling message in as few words as possible.
Be Clear: Your headline should be easily understood.
Be Relevant: Make sure your headline accurately reflects the content it precedes.
Be Action-Oriented: Use verbs encouraging action, like ‘Discover,’ ‘Learn,’ or ‘Get.’
Be Emotional: A touch of emotion can go a long way in making your headlines more engaging.

Final Thoughts

The power of well-chosen words extends across various platforms and communication methods. The principles of an effective email subject line can often be applied to social media headlines, albeit with some adjustments to suit the specific medium.

In this age of information overload, your ability to grab attention in a split second is not just a skill; it’s a necessity. Don’t miss that measurement of time. A Split-Second to make a person stop and pay attention.

Whether you’re drafting an email campaign or crafting your next viral social media post, remember that your first few words set the tone for everything that follows. Choose them wisely.

Free Resource: Copy and paste the following email subject line examples for a quick access list on your computer. Refer to this list when you’re stuck on the perfect email subject line.

B2B Email Subject Line Examples

Quick question [Name]
Have you heard?
Feeling [insert emotion]? Let me help
Ever Had This Problem? Tell me about it
Hoping to help
We have [insert fact] in common …
Your consulting webinar begins in 1 hour!
Question about [goal]
[Mutual connection] recommended I get in touch
Hi [name], [question]?
Did you get what you were looking for?
A [benefit] for [prospect’s company]
X tips/ideas for [pain point]
A 3-step plan for your busy week
Know this about [topic of interest]?
Am I assuming correctly?
Before you write another blog post, read this.

Great follow-up email subject lines

[Name], I thought you might like these blogs
Here’s that info I promised you
Our next step outline

Email script example below:
I’d love your [feedback or takeaway] from our meeting
I thought about what you said
Here’s something I think you will like.

Resource: There is a free resource you can use to help you with email subject lines. If you have not heard about https://www.subjectline.com/, check it out!

Breathe New Life into Your Content

August 19, 2023 By Janice Hurlburt Leave a Comment

How many times have you penned a fantastic blog post, watched the initial flurry of shares and comments, and then… silence? It’s a common challenge, but what if I told you there’s a way to give that content a second life (or even a third, fourth, or fifth life)?
That is exactly what other marketers and content creators are doing, you just don’t know it.

The Magic of Content Repurposing ✨

Repurpose your content with blogs, videos and photos "Content Strategy," "Repurposing Magic," and "Digital Trends.

Simply put, content repurposing is the art of taking one piece of content and giving it a fresh spin to cater to different audiences or platforms. It’s not about regurgitating the same old thing—it’s about revisiting, reshaping, and redistributing. And when done right, it feels as fresh as the first read.

Is it just me, or do you find yourself occasionally overlooking the treasure pile of content you’ve created in the past?

We invest so much time, effort, and passion into crafting insightful pieces, only for them to fade into the backdrop as we move on to newer projects. But what if we paused, stepped back, and revisited the content we put so much blood, sweat, and tears into?

How often have you shared a fantastic blog post or video, watched the initial wave of shares and comments, and then… silence?

The Magic of keeping your post up on the feed simply fades to nothing!

Again, it is hard to take when we notice our blog post or video suddenly goes silent after intense attention for six hours. It happens to the best of us but there’s a solution.

Engage proactively with every comment and like on your social media post. This not only strengthens connections but also boosts your post’s visibility.

A handy tip? Absolutely!

When responding, ask a question. For instance, “Thrilled you enjoyed my post, Deb! What stood out for you?” Such interactions reignite interest and keep your content buzzing in the feeds. Dive into your comments, nurture discussions, and let your content shine brighter for longer.

Here are a few more gems:

Not all content might be a fit, but that favorite blog post or article that garnered loads of attention? That’s your golden ticket!

Graphics Galore:

Extract your content’s most powerful quotes or statistics and transform them into eye-catching infographics or quote graphics. They’re perfect tidbits for visual platforms like Instagram, Pinterest, or Twitter.

Video Vibes:

Distill the essence of your article into a concise script. Whether it’s a live session on Facebook, an IGTV episode, or YouTube upload, videos have an undeniable appeal.

Podcast Potential:

The world’s moving, and many prefer listening over reading. Turn your post into an engaging podcast episode or an evocative audio story. Platforms like Spotify or Anchor can be your stage.

Why Go Through All This Effort?

Apart from making the most out of the hard work you’ve already done, repurposing content extends your reach. Different people prefer different formats. By diversifying, you ensure your content resonates with as many of them as possible.

Remember, every piece of content you create is a treasure waiting to be rediscovered in a new form. So why limit its potential? Give content repurposing a shot and watch as your content finds new audiences and breathes new life.

Charting a Course for Powerful Client Acquisitions

August 5, 2023 By Janice Hurlburt

I want to share valuable insights on client acquisition—strategies to help you navigate the vast ocean of opportunities and attract the right customers to your business! I am writing this blog with a nautical theme.

Like setting sail on a new adventure, finding the right audience for your business requires careful planning and a sense of adventure. So, let’s hoist the anchor and explore some proven strategies that will set you on course for client acquisition success:

Chart a course for powerful client acquisition — A direction of success!

Plotting Your Course:

Just as a sailor charts their course before setting sail, planning and experimenting with different acquisition strategies is crucial to find what works best for you and your business. Navigate through uncharted waters, try new approaches, and adapt. Remember, the winds may change, and so should your strategies.

Harnessing the Winds:

In client acquisition, valuable and consistent content acts as the wind that propels your business forward. Create engaging content that resonates with your target audience. Share your knowledge, insights, and expertise through blog posts, videos, podcasts, or social media updates. By providing valuable information, you become a trusted resource in your industry.

Navigating the Channels:

Just as sailors navigate channels, you can steer your client acquisition efforts by running targeted ad campaigns on platforms like Google and Meta (formerly Facebook). Leverage the power of precise targeting to reach potential customers who align with your ideal client profile. Craft compelling content, select captivating visuals, and direct them to your website or landing page.

Casting the Net:

Like casting a net to catch fish, collecting email addresses through valuable lead magnets can help you reel potential clients. Create a resource—such as an e-book, checklist, or complete guide—that solves a specific problem or offers valuable insights. In exchange for their email addresses, provide your audience with this valuable resource. This allows you to build a list of engaged subscribers you can nurture and stay in touch with through regular emails.

Docking in New Harbors:

Just as sailors make port calls to connect with other sailors, attending networking events allows you to connect with like-minded individuals, potential clients, and collaborators. Venture out of your comfort zone, and join industry conferences, 3 to 5-day retreats at a beautiful location, or local business gatherings. Engage in meaningful conversations, share your stories, and explore partnership opportunities. Networking events help you find new clients and foster valuable relationships.

Raising the Colors:

Offering incentives is like hoisting your business’s flag to catch the attention of potential customers. Consider providing exclusive discounts, free trials, or limited-time offers. These incentives can entice new clients to come aboard and experience your value. If they have a positive experience, they’ll become loyal customers and spread the word about your business.

As we navigate the vast ocean of client acquisition, remember that success requires perseverance, adaptability, and the occasional assistance of a seasoned sailor—just like having a business coach or a mentor by your side.

A business coach or mentor can be your North Star, helping you navigate the waters, avoid hidden obstacles, and confidently sail toward your goals.

Speaking of seasoned sailors, let me share an anecdote about Captain Cindy.
Cindy is a savvy business leader. At first, she was a solo sailor in the vast sea of the digital world, navigating without a compass. She found her bearings when she brought a business coach on board, who served as her navigator while sailing the seven seas.

With her coach’s insight, Cindy’s client acquisition strategy results were transformative, leading her business to previously uncharted territories of success. Cindy’s voyage underscores the importance of a well-planned journey in client acquisition.

It’s now your turn to hoist the sail.

Start by plotting your own course: identify your target audience, like the compass pointing you in the right direction; choose the right channels for communication and craft compelling content that creates ripples in the water, drawing attention to you as the blinking green light does to a ship when entering a safe harbor.

Remember, even the longest voyages start with casting off from the shore. So, take that first decisive action today, and let the tide of progress guide you to success.

Leads are everywhere when you’re open for business.

July 15, 2023 By Janice Hurlburt Leave a Comment

During a recent video conference call, I had a heart-to-heart chat with a new client about her goals for her marketing campaign and how she planned to generate leads.

She shared her worries about not attracting the traffic she hoped for, didn’t see the results from all her marketing efforts, and wanted to discuss fresh and innovative ideas for marketing her new product.

That’s when I shared a perspective that can transform the way any business approaches marketing: “Leads are everywhere when you’re open for business.” This simple but powerful concept means that potential customers are not limited to traditional marketing funnels. They can be found in every interaction, even while waiting in line at a grocery store or chatting with new friends at a restaurant. There are different methods that happen naturally when we are receptive and ready to engage with them.

I appreciated her openness, and in response, I proposed 10 innovative marketing ideas, each with its unique value:

New Leads Need More than a Sales Funnel

Your funnels are not the only source where leads come in.
The reality is leads are everywhere. A new lead could be someone who got an email invite to an event, a new follower on Instagram, a friend request you haven’t accepted yet, or even someone you met before and haven’t kept in touch with.
Shift your mindset.
You need to shift your mindset and make sure your door is open to gaining new clients. Recently, a client posted a video on social media where she was discussing her newly published book with a group of friends who weren’t aware of her accomplishment. Their curiosity was piqued! They all expressed enthusiasm about the book’s subject matter and each one wanted a copy for themselves. She was thrilled by their interest! There are leads right in front of you.

Don’t forget to have a consistent follow-up system for past clients and new leads in place.
The strategy of lead generation is to build trust and authority.
There are many ways you can generate leads to build trust and authority. What are you doing to capture someone’s attention before they decide, “Oh, yeah, I’ll use you?”

People form an emotional connection with you and your personal brand. No matter how interesting or well-done your blog posts may be, this is not enough. You have to give away something in return so they can get to know you and build that trust and awareness of your authority.
What Systems are you using for Lead Generation
Not every business will need to use the same systems to generate leads.

You’ll need to consider 5 elements of a lead generation system.
- Email Marketing
- A follow-up system
- Frequent Blog Posts
- Website: Search Engine Optimization
- Marketing Automation System
Understanding the Art of Lead Generation
People are attracted to authority and trust. This is why building authority and trust is essential to lead generation.

I’ve been doing lead generation predominantly by going to networking events, zoom calls with prospects and associates, joining mastermind groups, staying in touch by emails with past connections, follow-up invites, posting short videos on social media, and connecting with people via Social Media.

The technical side of lead generation includes the list above and the processes related to each item.
Be Findable: Accessibility is Key.
Check your website. Is it easy for people to find what they need and contact you?
Having an engaging sales funnel or lead generation system won’t mean much if people can’t find you easily.
If not, it’s time to implement changes. This might involve improving your website’s layout, integrating a chatbot for immediate responses, or optimizing it for search engines (SEO) to increase its visibility.
Tell Your Story: People love stories.
People are naturally drawn to storytellers – we connect with stories on an emotional level. This connection can foster loyalty and trust. So, what’s your story? Reflect on the journey that led you to start your business and the valuable lessons learned along the way.

A good story should be about the people who are reading. The reader becomes a part of it when they read something like, “I was lost and this happened and this is how it changed my life,” or “I felt so much pain when my mom died.” especially if they are going through a similar situation.

Others will love the story as a means of briefly escaping reality, experiencing your journey alongside you, and feeling your emotions.
Ask for Feedback
It’s important to know what your customers think. Make a short survey and decide on three 3-questions you would want to know related to your service, coaching program, digital course, or newsletter. This shows that you value their thoughts, helps build trust, and might even give you new ideas to improve.
Have an Online Event
Think about hosting a webinar or a Q&A session on a topic your business knows well. This lets you talk directly to your audience and show your knowledge. It’s a fun way to teach potential customers about your business.
Give a Sneak Peek: The Transparency of Behind-the-Scenes
Humanizing your brand is a surefire way to connect with your audience. One way to achieve this is by sharing ‘behind-the-scenes’ snippets of your business on social media.

These sneak peeks could involve you packing an order, working at your desks, strategizing with a client during a video call, mapping out your new marketing campaign, or even taking a photo of your workspace.

These glimpses into your operations help customers feel more involved, and they can cultivate a sense of curiosity about your business.

In the end, getting new leads isn’t just about one strategy. It’s about building trust, showing your authority, talking to your audience, and being easy to find. Even though every business is different, the same rules apply: be real, be involved, and be ready to adapt. Good luck in finding new leads!

The Four P’s: Basic Strategies for Building Online Business Success

July 3, 2023 By Janice Hurlburt Leave a Comment

Are you at the stage where you are looking to jump-start or elevate your established online presence?

Let’s dive into four fundamental strategies to streamline your marketing messages and help your business to greater online visibility.

Put this in place and you’ll be like a shooting star on a night at sea. It will become second nature for you to guide your marketing efforts with each strategy you add to your marketing navigational charts.

These four pillars can help you make better marketing choices, develop your brand’s personality, and ensure your target audience understands your communications.

Pillar 1 ‘Pressing’

Your offering must address a problem, query, or obstacle your clients face. This problem must be
pressing – a problem that calls for an immediate resolution!

What pressing, urgent problem do you solve?

Using one example as an online visibility strategist, the most crucial issue for my clients is improving their online presence.

This issue is as critical as being lost in the sea of online competition. It affects my client’s ability to attract clients, thus limiting their earnings. I provide solutions, such as the marketing checklist at the bottom of this newsletter, that help my clients become more visible on the internet and make them stand out in a way that attracts their target audience.

Solving a pressing problem is the secret to expanding your clientele!

The second pillar, ‘Peculiar’

Your solution must be unique and well, odd, different, even surprising. Your prospective clients vocalize their needs constantly.

They’re expressing their passions and apprehensions on social media platforms.

Listen to your competitors’ solutions, and identify the gaps. Where does the service falter? Where does personalization need to be included? This points you to your peculiar solution to your clients’ pressing problem!

Looking for the gaps in my competitors’ products led me to my newest program, the Strategic Marketing Accelerator Group. By utilizing my marketing checklist and add it to a small group accountability program, you have a unique solution working for these entrepreneurs.

Last week, one of the Accelerator Group members shared her WIN!

“She shared, “From these calls, I started putting photos with my social media posts instead of using my carefully crafted Canva images in two languages. I have been using selfie-related pictures to what I’m talking about, which is increasing my engagement. My stats are showing continuous engagement. More people are seeing my post!”

If a specific solution typically takes too long, devise one that delivers quicker and more efficiently. Create a peculiar solution, and clients will be clamoring for your services!

One more thing I like to add is to share your success stories: To demonstrate the practicality of their solutions, clients should actively share success stories and customer testimonials. This can be done through blog posts, case studies, social media updates, or marketing materials. This validates their offering and builds trust and credibility with your prospects.

On to the third pillar of my strategy, ‘Practical’

If you can convince me that your peculiar solution to my pressing problem is practical, I’ll opt for your services without a second thought.

So, how does one demonstrate practicality?

One word – anecdotes. The age-old adage “Facts state, anecdotes resonate” is more relevant today than ever!

Narrate how you’ve aided others. Showcase their successes. Highlight their successes.

Lastly, the fourth pillar in this strategy is ‘Precise.’

It’s the deciding moment for your strategy – it either succeeds or fails. Those who excel, gather a large client base and maintain loyal followers achieve this by being precise. This precision is key to growing your business smoothly.

An example of a precise strategy would be sending out a themed weekly newsletter on the same day every week. In that case, you create a sense of anticipation and expectation among your subscribers. They will look forward to receiving your content, leading to higher open rates, click-through rates, and overall engagement with your emails.

That is being precise.

Doing a once-a-week newsletter on no set day is not precise.

Here are the benefits of sending a once-a-week-themed newsletter.

Increase Engagement
Brand Recognition
Building Trust and Credibility
Improved Customer Retention
Establishing Authority
Targeted Messaging
Relationship Building

If you utilize this framework as a compass, you will see a significant uplift in your results than what you’re currently experiencing.

This strategy helps you stand out, advance, and make your field memorable. You become “the one” in your niche because they want YOU. With your services, you set a new standard and become a trailblazer … even if others have been doing it for years, you do it in a way that makes you unique.

Remember, while consistency is important, it’s equally crucial to deliver high-quality content that is valuable to your audience. Combining a consistent schedule with engaging and relevant content can maximize the benefits of a themed weekly newsletter.

Dive into the captivating world of video content

June 16, 2023 By Janice Hurlburt

When learning how to effectively talk about your offer within a video, it’s crucial to focus not on the “how” but on the “why” your audience should want what you’re offering. Why it can solve their problems, make their lives better, or help them achieve their goals

This is not a real product or guide.

My husband has what I consider a unique gift. He can whip up delicious meals from leftovers. You heard me right. No recipe, no shopping. An entire meal from leftovers!

Ever the entrepreneur, I suggested he start a YouTube channel.

Here’s the Video Script I came up with. You can use the framework to write your own script to market a free lead magnet.

Welcome to a delightful cooking adventure in which no morsel is wasted!

Cooking with Leftovers, Chef is doing a demo includes video script

Have you ever found yourself gazing at leftovers in the fridge and wondering what to do with them?

“You’re in the right place. My name is Paul, and in this video, I will answer the three most asked questions about how to stop letting food go to waste and transform leftovers into delicious meals.

“But there’s more. I also have a free download gift for you: a guide to reusing leftovers, complete with recipes, tactics, and advice.

“Now, let’s return to answering the top 3 questions I often receive about creating delicious leftover dinners.

Question 1: How do you make leftovers taste as good as freshly cooked meals?

This is a common concern among many home cooks. Proper storage and reheating techniques lie in making leftovers taste just as delicious as freshly cooked meals. My guide will cover the best practices for freezing, storing and reheating different leftovers, from soups and stews to roasted meats and vegetables.

Here’s one takeaway tip you can use today.
When reheating your leftovers, do it slowly and gently. Rapid reheating can dry out your food, while slow reheating retains moisture and preserves the flavor. If you’re using a microwave, consider adding a splash of water, broth or sauce to help keep your food moist.

Question 2: How can I effectively plan for leftovers during meal preparation?

Planning is crucial for making the most out of your leftovers. My guide outlines smart strategies for incorporating leftovers into your meal planning. I’ll share tips on portioning meals, utilizing versatile ingredients, and repurposing specific dish components for future creations. With these strategies, you’ll reduce food waste and save money, time and effort in the kitchen.

Here’s an invaluable takeaway tip you can use today for planning with leftovers in mind:
Consider creating “building block” meals. These are dishes where the main components can be easily repurposed into different meals throughout the week. For example, a roast chicken can transform into a chicken salad sandwich, a chicken pasta bake, or a hearty chicken soup. This approach maximizes your leftovers and adds variety to your weekly meal plan, preventing leftover fatigue. Just think of each meal as a delicious opportunity for the next!

Question 3: What are some creative ideas for using leftovers?

You don’t have to have boring or repeated leftovers. They can be made into inventive and delicious recipes. We enjoyed a sizable pork loin roast last Monday as one such instance.

Another takeaway tip you can use today.

The roast was diced into 1/4-inch pieces and used for another meal we enjoyed the following day.
I whipped together a very filling salad using pork with fresh onions, celery, and carrots.

On Wednesday, the same savory mixture will be used to make crispy, golden Egg Rolls. Herein lies the wonder of leftovers: each meal offers the opportunity to create something deliciously original.

In my guide, I’ve curated a collection of creative recipes that breathe new life into leftovers. Whether you have leftover chicken, pasta, or vegetables, you’ll discover innovative ways to transform them into mouthwatering meals.

Remember, to receive this valuable resource, simply send me a direct message and leave your email address, and I will send you my free guide, “Creative Delicious Meals: Mastering the Art of Leftovers” Take advantage of this opportunity to elevate your culinary skills and reduce food waste.
[End of Video Script]

In addition to videos and live sessions, I recommend sharing stories and writing posts related to your freebie. Integrating personal anecdotes and experiences, you’ll engage your audience and create a deeper connection.

Use social media platforms such as Facebook, LinkedIn, and Instagram to pin your offer under your profile, create eye-catching posts, and utilize 3 or fewer hashtags to reach a wider audience.

Remember, mentioning your lead magnet multiple times in various weekly formats is crucial for growing your email list and attracting clients to buy your products.

One Conversation away from the best client

June 2, 2023 By Janice Hurlburt

One Positive Conversation at a Time

Are you consistently working hard to market your business without attracting new clients?

Let me tell you about Wendy. Yes, a real person and client!

Wendy is in the same boat, diligently posting content daily, hoping to attract clients. While she did get some engagement, she didn’t see any new clients come her way.

Upon reviewing her activities, the one thing missing was having meaningful conversations with prospects.

Wendy’s reason? “I don’t have that kind of time.”

I asked her, “Can you do this? Can you start with one conversation each day?”

Here’s what Wendy decided to do, and the results are remarkable:

(1) First, she repositioned herself as the go-to expert for a specific type of client.

(2) Second, she took an unconventional step and compiled a list of reasons her ideal clients would not hire her. It might seem strange initially, but it gave her valuable insights into her target audience and how to address their concerns.

(3) Third, alongside her regular posting routine, Wendy started reaching out to at least one person a day by going to her previous social media post and looking to see who gave her a thumbs up or if she engaged with people on other people’s posts in a related niche. (See screenshot below)

This personalized approach allowed her to establish meaningful connections and initiate conversations.

And guess what? Out of the four people she had spoken with, one person said “yes!” to working with her.

Here are a few more things Wendy did before engaging in conversations.

(1) Otimizes her profile: Make sure your bio positions you as a high-status expert specializing in solving a specific problem for a particular audience. Include three vital elements in your bio: showcase your credibility, highlight who and how you help, and add a compelling call to action.

(2) Optimizes her posts: Instead of focusing on selling, Wendy shows her stuff by demonstrating her competence, approachability, and prompt engagement. She shares case study examples and encourages people to send you a direct message to learn more. You’ll know it’s working when people ask, “How would that work in my situation?”

(3) Optimizes for relevance: instead of sending generic copy-paste messages and using “email-like” direct messages, Wendy did her homework and reviewed their profile before conversing with them. Additionally, she experimented with sending short voicemails and videos instead of text messages. This proved a powerful way to make that personal connection instead of spammy.

So, let’s start those conversations and see the magic happen!

You are one conversation away.

5 Ways to Consistently and Creatively Share Your Freebie

May 13, 2023 By Janice Hurlburt 2 Comments

Want to grow your email list and boost engagement with a simple strategy? Share your freebie consistently and creatively.

Simply mentioning your freebie once a week won’t cut it. To maximize your freebie’s impact, make it front and center, repeating it in various ways throughout the week. Remember, folks, repetition and diversification are key to promoting your freebie effectively. By repeating your offer in various formats and through multiple channels, you cater to a broader audience and increase the chances of capturing their attention.

Why?

Because different people prefer different types of content, some individuals may be more receptive to watching videos, while others prefer reading blog posts or engaging with you in live sessions. By diversifying your sharing methods, you ensure that your freebie resonates with diverse individuals and increases the chance of attracting new subscribers.

What?

Your freebie needs to provide value to your target audience. When you share it, be sure to prove the value it offers. Talk about how it solves viewers’ problems or is a solution to their immediate needs.

How?

You’ll effectively grow your email list and build a community of engaged subscribers through videos, stories, posts, live sessions, and pinning your offer to the top of your Facebook, IG, or LinkedIn pages.
Don’t hold back—speak confidently about your lead magnet (freebie) and seize every opportunity to share its value.

If you want to book a call to review your proposed freebie or strategize on the best one. I am here for you. Send me a DM.

Here’s a tip from me to you: don’t be afraid to promote your freebie and get it out there and be seen. People buy from people, not brands. So, let them see you behind the business.

Be genuine, use your voice, and share your experiences and stories. Two years ago, I started sharing my sailing stories and the lessons that I learned that have made me who I am today. People love it!

Not a waste of time

You know how business owners often say, “Social media is a waste of time. I never see any results in sales?”
The problem is not social media. If you consistently commit to posting your freebie, talk about the value you provide, and stay in front of your audience, you WILL see positive results in your sales.

Here are 5 creative ways to promote your freebies:

1). Videos:

Take advantage of the power of video content. For example, if your freebie is a guide on creating yummy meals from leftovers, you could film a video sharing your next-day meal ideas. Throughout the video, emphasize the value of your savings with leftovers and encourage viewers to download your freebie for more recipes.

Invite your listeners to download your freebie by going to yourdomain.com/mealplanning.com. Your URL link needs to be simple for them to remember.

2). Stories:

Utilize the story feature on platforms like Instagram and Facebook to share snippets about your lead magnet. Craft short and exciting stories highlighting your freebie’s benefits and key takeaways.

3). Story-based blog posts:

If your freebie is a time management checklist, you could write a blog about how implementing time management techniques will increase productivity and decrease stress. Include the URL link to your opt-in landing page and encourage your audience to download the freebie.

4). Live video discussing the benefits of your freebie:

Why not go live on your favorite social media platform several times a month and chat about why you think it will help them by sharing real-life examples, success stories, or testimonials from people who have already benefited from your freebie? It’s a great way to connect with your audience and answer their questions in real time.

5). Pin your offer on social media:

Take advantage of the pinning feature on Facebook, LinkedIn, and Instagram to ensure your request is displayed at the top of your profile or page. Pin a blog post highlighting your freebie with a clear call to action for users to download. This way, anyone visiting your profile or page will immediately see your offer, increasing the chances of conversions.

Get on your soapbox—speak confidently about your lead magnet (freebie) and seize the opportunity to share its value. So, don’t limit yourself to only one kind of sharing; embrace the opportunities presented by creatively sharing, and watch as your email list expands and prospers.

For more guidance, download my guide “Attract your perfect clients with a freebie they need now!”