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First commercial JINGLES

The very first commercial JINGLE to air on the radio was on Christmas Eve in 1926 in Minneapolis-St.Paul.

It featured four male singers….the Jingle lyric went like this….

Have you tried Wheaties?
They’re whole wheat with all of the bran.
Won’t you try Wheaties?
For wheat is the best food of man.
They’re crispy and crunchy
The whole year through,
The kiddies never tire of them
and neither will you.
So just try Wheaties,
The best breakfast food in the land.

General Mills had seriously planned to end production of Wheaties in 1929 based on poor sales. Soon after the song “Have you tried Wheaties?” was aired only in Minnesota, 53,000 cases of Wheaties breakfast cereal sold, 30,000 was sold in the Twin Cities market! Instead of dropping the cereal, it was decided to go nationwide with the Jingle commercial. The resultant climb in sales single-handedly established the “Wheaties” brand nationwide.

If your curious about the Wheaties Jingle, Click on the link below from YOU TUBE.

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Comments

  1. Meilani MacDonald says

    That is so interesting, jingles really do make things stick. On a local level too, for a hometown based business – for example, in my area if I were to say to someone “Yessir…” I’d say probably 90% of the people here would totally know the rest of the jingle and the company, which I decline to mention because we had a really bad service experience with them.

    You, however, have really great posts, love your site!! 🙂

    Cheers,
    Meilani

    • Janice Hurlburt says

      Thank you Meilani! It is so true a jingle does stick with you even if the service or product is not what you expect, you do remember that Jingle!
      I am looking forward to posting our first jingle!

  2. Write Me a Jingle says

    I have been doing some research on the most influential jingles from the 50’s. I discovered that one of the most lasting TV commercial jingles that would air during that time period was for Roto Rooter plumbing. If I am not mistaken, that same jingle is still used to this day. It must be one of the earliest commercial jingles, because I think it was written in the 1936.

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