The very first commercial JINGLE to air on the radio was on Christmas Eve in 1926 in Minneapolis-St.Paul.
It featured four male singers….the Jingle lyric went like this….
Have you tried Wheaties?
They’re whole wheat with all of the bran.
Won’t you try Wheaties?
For wheat is the best food of man.
They’re crispy and crunchy
The whole year through,
The kiddies never tire of them
and neither will you.
So just try Wheaties,
The best breakfast food in the land.
General Mills had seriously planned to end production of Wheaties in 1929 on the basis of poor sales. Soon after the song “Have you tried Wheaties?” was aired only in Minnesota, 53,000 cases of Wheaties breakfast cereal sold, 30,000 was sold in the Twin Cities market! Instead of dropping the cereal, it was decided to go nationwide with the Jingle commercial. The resultant climb in sales single-handedly established the “Wheaties” brand nationwide.
If your curious about the Wheaties Jingle, Click on the link below from YOU TUBE.